The all-new Kia EV9 is here
A “Model” car brings electrifying beauty to life in a new campaign by David & Goliath.
Making its grand entrance into the market, Kia and David & Goliath unveil the beautifully electric elegance of the “model-esque” EV9 showcased by beautiful people in beautiful settings dressed in…beautiful attire.
With playful panache, the campaign titled Beautiful Demos illustrates the effortless design and unique electric capabilities that elevate the EV9 into a league of its own.
Unlike any other electric vehicle, the EV9’s exquisite interior and design boasts a level of chic that captivates and enchants. It’s a vehicle made for those who whisper luxury, rather than shout it. This philosophy is seamlessly woven into Beautiful Demos, where the EV9's sophistication is effortlessly conveyed with cool charisma.
Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company MJZ/USA
- Director Nicolai Fuglsig
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Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company MJZ/USA
- Director Nicolai Fuglsig
- DP Alwin Kuchler
- Executive Producer David Zander
- Executive Producer Leah Fleischmann-Allina
- Editorial Company Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Executive Producer Jonathan Carpio
- VFX Company Parliament VFX
- VFX Supervisor Philip Ineno
- VFX Creative Team Adam Deutsch
- Color Trafik/Los Angeles
- Colorist Mark Gethin
- Assistant Colorist Taylor Pool
- Head of Production Greer Bratschie
- Music Company Soundtree Music
- Composer Peter Raeburn
- Composer Nick Foster
- Composer Luke Fabia
- Composer Luis Almau
- Senior Music Producer Neil Athale
- Soundtree Managing Director Jay James
- Sound Racket Club Music
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Adrea Lavezzoli
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Creative Director Tiffany Smith
- Group Creative Director Tiffany Smith
- Group Creative Director Rick Standley
- Group Creative Director John O'Hea
- Group Creative Director Mike Czako
- Executive Creative Director/Design Director Michael Molinaro
- Group Executive Producer Christopher Coleman
- Executive Art Producer Cara Nieto
- Producer Arlene McGann
- Editor Juan Pablo Digenio
- Editor Bill Marmor
- Senior Producer Cristy Torres
Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company MJZ/USA
- Director Nicolai Fuglsig
- DP Alwin Kuchler
- Executive Producer David Zander
- Executive Producer Leah Fleischmann-Allina
- Editorial Company Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Executive Producer Jonathan Carpio
- VFX Company Parliament VFX
- VFX Supervisor Philip Ineno
- VFX Creative Team Adam Deutsch
- Color Trafik/Los Angeles
- Colorist Mark Gethin
- Assistant Colorist Taylor Pool
- Head of Production Greer Bratschie
- Music Company Soundtree Music
- Composer Peter Raeburn
- Composer Nick Foster
- Composer Luke Fabia
- Composer Luis Almau
- Senior Music Producer Neil Athale
- Soundtree Managing Director Jay James
- Sound Racket Club Music
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Adrea Lavezzoli
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Creative Director Tiffany Smith
- Group Creative Director Tiffany Smith
- Group Creative Director Rick Standley
- Group Creative Director John O'Hea
- Group Creative Director Mike Czako
- Executive Creative Director/Design Director Michael Molinaro
- Group Executive Producer Christopher Coleman
- Executive Art Producer Cara Nieto
- Producer Arlene McGann
- Editor Juan Pablo Digenio
- Editor Bill Marmor
- Senior Producer Cristy Torres
“Made for those who appreciate the finer things in life, the Kia EV9 is a beautiful electric vehicle that will absolutely stand out in a crowded electric space,” said Avital Pinchevsky, Executive Creative Director at D&G. “The work brings that sentiment to life, elevating the vehicle’s features and those who drive it into an art form.”
What better way to show all the stunning details of the EV9 than to get fabulous people in glam attire to demonstrate them, in a tongue-in-cheek way? Models in beautiful settings playfully display all the vehicle can do in the broadcast and digital campaign, directed by Nicolai Fuglsig from MJZ.
In one of the :15 executions, Onboard Power, beautiful models use the V2L onboard power station to blow-dry their hair, in slow motion. One woman holds up a light-up mirror for another model to admire her beauty as her hair blows in the wind. In Lounge Seats, models stretch out in the EV9’s second row and enjoy the ease of reclining the vehicle’s lounge seats back and forth in bliss. And in Three Row, the group of electric blue-clad models show off the three rows in a way only models can, with the snap of a finger. When you have a vehicle this beautiful, the demonstrations need to be...well, beautiful.