Thatchers cider talks “Farm and Family”
Joint extend ‘What cider’s supposed to taste like’ with content campaign for Thatchers cider.
The content represents the next phase of the What Cider’s Supposed to Taste Like platform demonstrating the Thatcher family’s utterly uncompromising commitment to the quality of their cider.
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In keeping with the authenticity of the campaign messaging, the films were shot entirely on location in Somerset on the Thatchers family farm and Martin Thatcher, the fourth generation of the Thatchers family to make cider, even makes an appearance in a few of the spots.