Terry’s Chocolate Orange returns to TV with new Deliciously Unsquare campaign
The spot is directed by Chris Boyle through Private Island.
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Agency BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the account in a competitive pitch.
Launching during Great British Bake Off on 2nd November, the work will centre around the brand’s new Deliciously Unsquare positioning, celebrating Britain’s passion for all things eccentric–with the iconic orange chocolate at its very heart.
Directed by Chris Boyle through Private Island, the activity will run in TV, VOD, DOOH and Social, and will feature such staples of British ‘Unsquareness’ as people watching people watching telly, cheese-rolling, croquet, Brian Blessed’s booming voice, and of course the chocolate itself: the classic ‘ball’, the multi-flavoured orange ‘Segsations’ and the new large bar.
Credits
powered by
- Agency BETC/London
- Production Company Private Island
- Director Chris Boyle
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Credits
powered by
- Agency BETC/London
- Production Company Private Island
- Director Chris Boyle
- Post Production Private Island
- Post Production Time Based Arts
- Post Production No. 8
- Music Wake The Town
- Creative Nadia Doherty
- Creative Ann Moyse
- Creative Felix Heyes
- Chief Creative Officer Rosie Bardales
- Producer Helen Power
- Editor Chris Boyle
- Audio Post James Everett
Credits
powered by
- Agency BETC/London
- Production Company Private Island
- Director Chris Boyle
- Post Production Private Island
- Post Production Time Based Arts
- Post Production No. 8
- Music Wake The Town
- Creative Nadia Doherty
- Creative Ann Moyse
- Creative Felix Heyes
- Chief Creative Officer Rosie Bardales
- Producer Helen Power
- Editor Chris Boyle
- Audio Post James Everett
Rosie Bardales, Chief Creative Officer at BETC,said ‘Terry’s Chocolate Orange isn’t just a chocolate, it’s a part of British life. We wanted to celebrate it, along with all the other deliciously unsquare creations.
It goes without saying...we had a ball’. Albane De La Neuville, Marketing Manager said ‘We knew from the first pitch meeting that we’d seen something special: true to the product’s unique heritage, while utterly refreshing at the same time. It’s a fantastic brand, which finally has fantastic advertising once again.’
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