Take a journey with the Puma Orbita

Take a dynamic and rhythmical journey with Orbita, the high-end match ball by Puma.

The new campaign produced by Bollywood and C41 for PUMA and Lafourmi revisits the 22/23 Serie A match ball with a modern and fresh spin, highlighting the strong bond between Italians and football.

Everything about Puma - Orbita is a reminder of how every Italian has football in their soul. The dynamic rhythm of the camera follows the unstoppable ball across museums, changing rooms, football courts and the streets, with Orbita becoming the leading thread throughout the video.

Puma – Puma - Orbita

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Agency Lafourmi/Paris
Production Company C41 Studio
Director Leone Balduzzi

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Credits

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Agency Lafourmi/Paris
Production Company C41 Studio
Director Leone Balduzzi
Production Company Bollywood
Music MassiveMusic/London
Talent Giorgio Chiellini
Talent Emil Audero
Executive Producer Berangere Roques

Producer Beatrice Lebrun
Producer Irene Rei
Editor Margherita Freyrie
Colorist Daniel Pallucca

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The sound design also plays a key role in reinforcing how deeply football is woven into Italian culture. A combination of old stadium music, excited Italian voices and electronic beats by MassiveMusic accompanies us on Orbita’s journey from beginning to end.

As a way to reflect the contemporary and diverse Italian society of today, the cast is composed primarily of real people, alongside established football players such as Giorgio Chiellini and Emil Audero.