T&P partners with Pets at Home

Agency T&P has supported Pets at Home with the launch of a major new integrated campaign to get the nation’s pet parents thinking about their pet’s dinner. 

As the latest instalment of the We’re All For Pets platform, the campaign taps into a simple truth: every pet is unique. Yet, with such busy lives, it’s easy for owners to unknowingly miss their pet’s changing dietary needs. Because the pet food aisle can be notoriously confusing, Pets at Home is championing its greatest assets: its colleagues. 

The hero film, directed by Bradley & Pablo through PRETTYBIRD, opens to the sound of the iconic Meat Loaf, with a gorgeous kitten and a helpful Pets at Home colleague uttering the words ‘We’re all for perfect poos’. A series of playful scenarios follow, where colleagues are delivering the right food for the pets. 

We meet a Pomeranian clinching the top spot at a dog show against its very athletic rivals, a senior cat celebrating their birthday with their favourite specialist dish, and a regal poodle enjoying their gourmet meal. The spot ends on the kitten from earlier, proudly sashaying away from a “present” left behind in the litterbox, as our colleague exclaims: ‘It’s the perfect poo!’ - the ultimate, unmistakable marker of having found the right food for that pet. 

Loui Bowes, Group Creative Director at T&P, said: “Our pets deserve more than a culinary Groundhog Day. That’s why we want to wake the nation up to proper pet nutrition, and nothing says ‘the right diet’ more than a tiny Pomeranian beating the big dogs, or a kitten doing the perfect poo. Luckily for pet owners, the Pets at Home colleagues are trained, passionate and ready to save us all from pet food paralysis - so we put them front and centre of the campaign.”