Stop & Shop launches new campaign from McKinney
With continued rising inflation, shoppers are increasingly seeing the limitation of their money.
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Stop & Shop (S&S) launches a new campaign showcasing the brand’s value to everyday shoppers by touting the breadth of assortments and savings it provides customers
McKinney, S&S’s agency of record, created this new campaign to raise awareness around the value S&S offers customers across their extensive assortment of products in-store (and on the go). S&S understands that customers are having to stretch their dollars even further in these current economic conditions and want to be a trusted partner, offering consumers great deals to help their purchasing power go a longer way.
Credits
View on- Agency McKinney/Los Angeles
- Production Company Bullitt
- Director Dave Ma
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Credits
View on- Agency McKinney/Los Angeles
- Production Company Bullitt
- Director Dave Ma
- Conform & Finish Flavor
- Color Forager Collective
- Sound Heard City
- Sound Designer Philip Loeb
- Executive Producer Jenni Sprunger
- Producer Keeley Gould
- Post Executive Producer Neal Cohen / (Managing Director)
- Colorist Carlos Flores
- Sound Executive Producer Sasha Awn
- Associate Creative Director Robert George
- Director of Strategy Justin Davis
- Editor Nick Adcock
- Executive Producer Mark Olson
- Senior Art Director Shealah Cocherell
- Senior Strategist Jordan Festa
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McKinney/Los Angeles
- Production Company Bullitt
- Director Dave Ma
- Conform & Finish Flavor
- Color Forager Collective
- Sound Heard City
- Sound Designer Philip Loeb
- Executive Producer Jenni Sprunger
- Producer Keeley Gould
- Post Executive Producer Neal Cohen / (Managing Director)
- Colorist Carlos Flores
- Sound Executive Producer Sasha Awn
- Associate Creative Director Robert George
- Director of Strategy Justin Davis
- Editor Nick Adcock
- Executive Producer Mark Olson
- Senior Art Director Shealah Cocherell
- Senior Strategist Jordan Festa
S&S’ customer base is everyone. Therefore for the spots, McKinney’s creative team chose real looking people that reflect the S&S customer base: families, single people, of all ages, genders, races, etc. Everyone likes to save!
This campaign comes at the heels of S&S’ recent announcement of the Deal Lock Program, a new savings initiative that will allow customers to take advantage of sale prices longer by providing extended savings on select items for a couple of weeks at a time. S&S’ first set of Deal Lock offers launched on August 26th and included dozens of popular national brand items, and private brand items. Another activation that showcases S&S’ commitment to delivering great value for its customers.
