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Stop & Shop (S&S) launches a new campaign showcasing the brand’s value to everyday shoppers by touting the breadth of assortments and savings it provides customers

McKinney, S&S’s agency of record, created this new campaign to raise awareness around the value S&S offers customers across their extensive assortment of products in-store (and on the go). S&S understands that customers are having to stretch their dollars even further in these current economic conditions and want to be a trusted partner, offering consumers great deals to help their purchasing power go a longer way.

Stop & Shop – Feel Good Value

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S&S’ customer base is everyone. Therefore for the spots, McKinney’s creative team chose real looking people that reflect the S&S customer base: families, single people, of all ages, genders, races, etc. Everyone likes to save!

This campaign comes at the heels of S&S’ recent announcement of the Deal Lock Program, a new savings initiative that will allow customers to take advantage of sale prices longer by providing extended savings on select items for a couple of weeks at a time. S&S’ first set of Deal Lock offers launched on August 26th and included dozens of popular national brand items, and private brand items. Another activation that showcases S&S’ commitment to delivering great value for its customers.

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