Stonefire's breaducation
In a playful campaign by FCB Chicago, the flatbread brand aims to enlighten Americans about its delicious, fluffy Naans.
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FCB Chicago's new iteration of Stonefire’s Bread You Gotta Know About campaign, titled Lunch Break, aims to educate Americans on Stonefire’s delicious Naan bread.
The strategy was simple: get shoppers who are tired of bland options to discover Stonefire by demystifying naan and highlighting its fluffy flatbread nature, with the most interesting Lunch Break they could think of, 600 feet in the air.
The spot, directed by Mike Warzin through Arts & Sciences, showcases an array of tasty creations where naan replaces conventional bread, with a diverse cast of Stonefire fans.
Credits
powered by
- Agency FCB/Chicago
- Production Company Arts & Sciences
- Director Mike Warzin
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Credits
powered by
- Agency FCB/Chicago
- Production Company Arts & Sciences
- Director Mike Warzin
- DP Alex Disenhof
- Managing Partner Marc Marrie
- Managing Director/Partner Mal Ward
- Head of Production Christa Skotland
- Service Company The Salmon/Toronto
- Executive Producer Natalia Winardi
- Line Producer Erik Wilson
- Editorial Whitehouse Post/Chicago
- Editor Matthew Wood
- Executive Producer Kristin Angeletti
- Assistant Editor Toni Alvarez
- Producer Kristen MacDonald
- VFX The Mill/Chicago
- Executive Producer Chris Connolly
- Creative Director Matt Pascuzzi
- 2D Lead Lucia Hill Barroso
- Colorist Ashley Woods
- Music Production The Elements Music
- Sound Design Another Country
- Sound Designer/Audio Mixer Peter Erazmus
- Managing Director Tim Konn
- Executive Audio Producer Louise Rider
- Producer Josh Hunnicutt
- Chief Creative Officer Andres Ordóñez
- Creative Director Christopher Walker
- Creative Director Alan Shen
- Associate Creative Director Rachel Bottlinger
- Executive Producer Thomas Martin
- Senior Producer Stacy Sinason
Credits
powered by
- Agency FCB/Chicago
- Production Company Arts & Sciences
- Director Mike Warzin
- DP Alex Disenhof
- Managing Partner Marc Marrie
- Managing Director/Partner Mal Ward
- Head of Production Christa Skotland
- Service Company The Salmon/Toronto
- Executive Producer Natalia Winardi
- Line Producer Erik Wilson
- Editorial Whitehouse Post/Chicago
- Editor Matthew Wood
- Executive Producer Kristin Angeletti
- Assistant Editor Toni Alvarez
- Producer Kristen MacDonald
- VFX The Mill/Chicago
- Executive Producer Chris Connolly
- Creative Director Matt Pascuzzi
- 2D Lead Lucia Hill Barroso
- Colorist Ashley Woods
- Music Production The Elements Music
- Sound Design Another Country
- Sound Designer/Audio Mixer Peter Erazmus
- Managing Director Tim Konn
- Executive Audio Producer Louise Rider
- Producer Josh Hunnicutt
- Chief Creative Officer Andres Ordóñez
- Creative Director Christopher Walker
- Creative Director Alan Shen
- Associate Creative Director Rachel Bottlinger
- Executive Producer Thomas Martin
- Senior Producer Stacy Sinason
Jim Gibson, VP of Marketing & Category Development, at Stonefire: “To date, Stonefire has grown by delivering a great bread experience one household at a time; once people try our products, they buy more of them and recommend them in their circles. This new body of work from FCB is designed to pour gasoline on that fire and catalyse mass discovery amongst net-new groups of consumers and households. We are confident that once all these new people learn that Stonefire is delicious, fluffy flatbread, they’ll buy it, love it, and buy it again.”
Andres Ordóñez, Chief Creative Officer, FCB Chicago: “We needed to create a campaign that captures the attention of conventional bread fans and informs them that naan is simply the better option. Creatively, we find that sometimes the best way to get people to remember what you tell them, is to say it over and over and over again.”
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