Electric Light Studios sign French director Steven Norel to their roster for representation in the UK.

A self-taught director and photographer based in Paris, Norel feeds his passion through an aesthetic language closely linked to his childhood, influenced by the pop culture of the 90s and 2000s, all brought up to date.

His artistic eye, attune to imperfections and bright colour pallets enables him to sublimate daily life, leaving room for a duality between reality and fantasy… often making the ugly beautiful.

Having cut his teeth alongside acclaimed French photographer Fifou, he developed an appetite for artistic direction allowing him to distinguish himself with a singular visual universe.

“We are thrilled to welcome Steven to the ELS fold, he represents the new guard of emerging talent that have something culturally relevant to impart with his own unique voice and strong aesthetic. Like all our rostered directors, he inhabits the space between music, culture, fashion, sports and lifestyle and will undoubtedly be a wonderful addition to the team”. adds Seb Dean, New Business Director.