Staropramen serves up The Prague Expert

The Prague Expert directed by Nick Roney through ProdCo for BBDO, follows Orlando Bloom as he embarks on a quest to discover the secrets behind Prague's Staropramen brewery. 

Filmed in some of Prague's most iconic locations, the commercial not only showcases the beauty of the city but also captures the essence of the country's beer culture.

Prague is home to some of the world's finest expert brewers and is one of the most discerning and hard-to-please beer cultures in the world. As the new face of Staropramen, a renowned Czech beer brand under the Molson Coors umbrella, Bloom's ambassadorship aims to further expand the market reach of the Czech beer, solidifying its position as a preferred choice among beer enthusiasts. 

The advertisement forms part of Staropramen's international campaign, Brewed by Experts, for Experts, which launched last year and targets consumers across Europe through TV and social media.