Spike Lee and Brooklyn Brewery collaborate to create global campaign
Two forces synonymous with Brooklyn, present vibrant new brand film that brings taste of Brooklyn’s iconic culture and beer scene to the world.
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Spike DDB, the creative agency founded by globally acclaimed filmmaker Spike Lee, has partnered with pioneering craft brewer, Brooklyn Brewery, to create a culturally iconic campaign that champions the heart and soul of Brooklyn, NYC.
Featuring a cameo from Spike Lee himself, the short film is set around a bustling Brooklyn block and bodega, alongside symbols of New York culture and community. It showcases the character of Brooklyn, inviting viewers to discover a taste of the iconic borough’s creativity, diversity, and character through Brooklyn Brewery’s innovative portfolio of flavourful beers.
Through captivating storytelling, dynamic visuals, and casting real Brooklynites, it immerses audiences in the electric energy and spirit of the borough, and its rich cultural heritage. Walking in the shoes of actress and Brooklyn native, Lake Escobosa, viewers are led through subway platforms, block parties and narrow bodega aisles, alongside Brooklyn Brewery beers.
Credits
powered by
- Agency Spike DDB/New York
- Production Company LFR Productions
- Director King She
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Spike DDB/New York
- Production Company LFR Productions
- Director King She
- Executive Producer Luigi Rossi
- Senior Editor Chinwe Chong
- Post House Consulate
- Executive Post Producer Alan Lopez
- Flame Op Trafik/Los Angeles
- Colorist Daniel de Vue
- Recording Studio Sound Lounge
- Recording Engineer Justin (Sal) Kooy
- Recording Engineer. Pete Crimi
- Composer/Sound Designer Gareth Williams / (Composer)
- Music Human Music & Sound Design/USA
- Creative Directors King She
- Executive Creative Director Lemon Andersen
- Art Director Brit Hammett
- Creative Director Alex Tyree
- Production Designer Alexis Johnson
- Executive Producer. Francesco Rizzo
- DP Arseni Khachaturan
- Assistant Editor Jenna Yonker
- Talent Spike Lee
Credits
powered by
- Agency Spike DDB/New York
- Production Company LFR Productions
- Director King She
- Executive Producer Luigi Rossi
- Senior Editor Chinwe Chong
- Post House Consulate
- Executive Post Producer Alan Lopez
- Flame Op Trafik/Los Angeles
- Colorist Daniel de Vue
- Recording Studio Sound Lounge
- Recording Engineer Justin (Sal) Kooy
- Recording Engineer. Pete Crimi
- Composer/Sound Designer Gareth Williams / (Composer)
- Music Human Music & Sound Design/USA
- Creative Directors King She
- Executive Creative Director Lemon Andersen
- Art Director Brit Hammett
- Creative Director Alex Tyree
- Production Designer Alexis Johnson
- Executive Producer. Francesco Rizzo
- DP Arseni Khachaturan
- Assistant Editor Jenna Yonker
- Talent Spike Lee
Talking about the brand film, Spike Lee says: "From Basquiat to Biggie, Streisand to Stanwyck, Brooklyn has always been a beacon for visionaries. Spike DDB is a diverse collective of creative storytellers and filmmaking alchemists, changing perceptions and providing inspiration to keep culture moving in a progressive direction.
“A trailblazer of innovation and creativity in the heart of Brooklyn, the synergy we have with Brooklyn Brewery is obvious and strong. From brewing beer to directing films, Brooklyn is the creative foundation that inspires our work, and partnering allows us the opportunity to tell the stories of the neighbourhood and bring the Brooklyn State of Mind to the world.”
Premiering today in the UK, and then rolling out across Europe, the new brand film will be supported by a multi-million-dollar campaign, amplifying it to global audiences across TV, digital, OOH, and social media. It’s poised to make a substantial impact on purchase and trial, showcasing the portfolio of Brooklyn Brewery’s flavourful beers. The heavyweight investment will then see the campaign go live across most of Carlsberg’s markets in Europe.
The film is directed by husband-and-wife creative filmmaking duo Radha Ganti and Robert Lopuski, known asKing She. Winning multiple awards at Cannes since 2022, King She’s recent work includes directing for Jay-Z, Adidas, and Spotify, as well as the 2023 Apple Music & Rihanna Super Bowl halftime show.
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Credits
powered by
- Agency Spike DDB/New York
- Production Company LFR Productions
- Director King She
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Spike DDB/New York
- Production Company LFR Productions
- Director King She
- Executive Producer Luigi Rossi
- Senior Editor Chinwe Chong
- Post House Consulate
- Executive Post Producer Alan Lopez
- Flame Op Trafik/Los Angeles
- Colorist Daniel de Vue
- Recording Studio Sound Lounge
- Recording Engineer Justin (Sal) Kooy
- Recording Engineer. Pete Crimi
- Composer/Sound Designer Gareth Williams / (Composer)
- Music Human Music & Sound Design/USA
- Creative Directors King She
- Executive Creative Director Lemon Andersen
- Art Director Brit Hammett
- Creative Director Alex Tyree
- Production Designer Alexis Johnson
- Executive Producer. Francesco Rizzo
- DP Arseni Khachaturan
- Assistant Editor Jenna Yonker
- Talent Spike Lee
Credits
powered by
- Agency Spike DDB/New York
- Production Company LFR Productions
- Director King She
- Executive Producer Luigi Rossi
- Senior Editor Chinwe Chong
- Post House Consulate
- Executive Post Producer Alan Lopez
- Flame Op Trafik/Los Angeles
- Colorist Daniel de Vue
- Recording Studio Sound Lounge
- Recording Engineer Justin (Sal) Kooy
- Recording Engineer. Pete Crimi
- Composer/Sound Designer Gareth Williams / (Composer)
- Music Human Music & Sound Design/USA
- Creative Directors King She
- Executive Creative Director Lemon Andersen
- Art Director Brit Hammett
- Creative Director Alex Tyree
- Production Designer Alexis Johnson
- Executive Producer. Francesco Rizzo
- DP Arseni Khachaturan
- Assistant Editor Jenna Yonker
- Talent Spike Lee
When speaking to the vision for the film, King She said: “As long-time residents of Brooklyn, we were excited about making a film in our backyard. Brooklyn is a world unto itself, and the borough has an essence that’s unmistakable and infectious.”
“Each of Brooklyn Brewery’s beers has its own personality and story to tell, inspired by cultural references and nuances of life in Brooklyn. The storytelling opportunities are endless, but the mission was simple, to catch the rhythm of a true local, immersed in the neighbourhood, capturing the contagious pulse and rich texture of Brooklyn.”
Led by award-winning Brewmaster Garrett Oliver, also set to cameo in the film, Brooklyn Brewery has become a global symbol of craftsmanship and innovation in the beer industry. Collaborating with brewers, innovators, and artists from around the world, the brewery takes a flavourful taste of Brooklyn beyond the borough – from classic styles to bold experiments.
Irina Darling Fonjga, Brooklyn Brewery’s Global Marketing Manager says: “Together with Spike DDB, we are excited to share stories from Brooklyn with the world in an authentic way that is as bold, creative, and diverse as our brand, and the borough we come from.
“Our ambition is to deliver a taste of Brooklyn across the globe, and this campaign does that perfectly. Spike DDB and King She have authentically captured the character of Brooklyn, showcasing our flavourful selection of Brooklyn Brewery beers, which will drive awareness and trial among consumers and key customers.”
