SourceEcreative Makes the Scene in Cannes
Shortlists are out, the New Director Showcase is done, now it's on to the Lions, the Palme d'Or and the closing bash.
SourceEcreative Makes the Scene at Cannes Lions 2011
The south of France is gripped by its annual creative
frenzy as the ad world descends on Cannes.
By Simon West
The Cannes party and pub crawl continues as the week works its way toward the ultimate goal for production companies, winning a Lion. The Film and Film Craft shortlists have been announced (click on the links to review them online), and SourceEcreative will have a wrap-up of the major winners on our home page this coming Monday.
On the seminar front, we enjoyed the annual Saatchi & Saatchi New Director Showcase, which this year opened with a live vocal and strobe lighting show that left some of us a little dazed and confused.
UK production houses seemed to take the lead this year, occupying the majority of spots on the showreels, including work from Passion Pictures and Knucklehead. There was also work from Prettybird in the US, Passion Pictures in Australia, Giant Films in South Africa and Platige Image in Poland. You can check all the work out at the YouTube site here.
The Massive Music party, held Wednesday night, was a huge success. In the last 10 years this bash has become the big highlight of the week in Cannes, and our friends from Amsterdam did not disappoint. Of course, being a music company, the sounds were top quality, and the party's 'decadence' theme was displayed with golden swans and gold-painted cherubs hanging from the lighting rig. The cherubs would sporadically drop down on to the dance floor to demand more partying – at least that's what I heard them screaming. Hats off to the Massive employees who spent the evening hanging in these cradles, but it must have made for a hell of a view as a thousand people went crazy 30 feet below them.
A full wrap up on the events can be found on the Festival web site. SourceEcreative will have quick links to all the key winners' lists next week. Photos from the Festival appear below.
Freelance content and experience producer Andrea Leminske from New York (left)
with McCann Germany's CCO, Britta Poetzsch.
Marina Carlotta Magnani from The Family in Milan, Nicolas Bergland (center)
and Stefano Quaglia, also from The Family, Milan.
SourceEcreative's James Straker and Pavla Burgetova from
Savage in New York and Prague.
Aaron Moore from 76 Ltd in London (left) with our own excitable Simon West.
From left, Max Yang, Apple Chew and Anson Cheung of the Shanghai-based
production company PPI with Andrew Naylor of London's United Artists.
Marina Gorlanova and Albert Zurashvili from Lime Lite Studio in Ukraine.
Ai Yamamoto, Head of the Marketing & Branding Department and Global Producer
for the Japanese agency AOI Advertising Promotion, Inc.
Delegates and non-delegates alike gathered to take in the sun at a pool party hosted
by the Latin American production service company Tantor Films.
Published 22 June, 2011
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