Sophie Muller directs Alexander McQueen SS22 film

Produced by PRETTYBIRD, Chasing Storms, a new film directed and created by Sophie Muller in collaboration with the fashion house's Creative Director Sarah Burton, brings the Alexander McQueen spring/summer 2022 collection to life.

Award-winning director and visual artist Muller worked closely with Burton on the film inspired by storm chasing, which is also the theme running through the ‘London Skies’ collection.

The Sui Generis casting of models by Jess Hallett move against the very backdrop that inspired the clothes they are wearing. 

Burton commented, “I love the idea of embracing the mystery and unpredictability of the sky, the fact it is always moving, always changing. I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye. The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others. For me, the tension between the two is extremely inspiring. It also evokes the paradoxes that have always been at the heart of Alexander McQueen.”