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Described as ‘energy in motion’– director and photographer Sophie Jones’ work is instantly recognisable for the authenticity with which she reveals essential elements of her subjects’ natures.
From London to Ibiza to Rio de Janeiro and beyond, Jones unfailingly captures sparks of youth culture and community spirit as she directs her lens at individuals and groups with the intention of embracing their unique stories.
Drawn to moments where personality meets movement and stillness hints at a tale yet to be told, at the heart of Jones’ practice is a natural synergy with her subjects. Her confidence and openness by turn opens up her cast so that, in commercial, editorial or personal projects alike, she’s able to showcase the dynamism, emotional depth and singularity of every person in her frame.
The London-based director and photographer has worked with clients such as adidas Originals, Versace Jeans, Louis Vuitton and Off White, and shot editorial projects for publications including Dazed, The Face and Altered States. Jones has also collaborated with world-renowned talents such as Willem Defoe, Mia Khalifa, Goldie, Celeste, Lola Young and Obongjayar.
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