Sonzero Launches Sonzero Films
Fashion and beauty Director Jim Sonzero has opened a new production base, Sonzero Films, in L.A. He takes us inside the new operation.
Director Jim Sonzero Launches Sonzero Films in LA.
Fashion, beauty Director Jim Sonzero
opens Sonzero Films in LA., and expands
even further beyond the fashion and beauty realm
By Halyce Naparstek
Veteran Commercial Director Jim Sonzero has opened a new production company, Sonzero Films, in alliance with Los Angeles-based Smashbox Studios. The new company's primary focus is advertising, servicing brands and creating brand related media in domestic and global markets.
Sonzero is one of those Directors who is successful in many commercial and entertainment genres. He is well-known for his strong visual storytelling and celebrity-driven beauty campaigns like Garnier with Sarah Jessica Parker. He is also prolific in his work for the video game industry, where his latest effort for Sony's "Killzone 3," which stars Ray Winstone and Malcolm McDowell, will debut later this month in 3D. That comes on the heels of "Resident Evil 5" for which Sonzero was lauded for his cinematic game innovations.
Commenting on the launch of his new company, Sonzero said "Considering the challenges facing the advertising industry today, our alignment with an established studio is strategic and gives us a competitive edge. Our business model is unique and streamlined."
In the past, Sonzero has had affiliations with such highly respected companies like HSI, RSA, and Believe Media. "Times have changed. Being on a crowded roster with 20-plus directors doesn't make sense to me. Sonzero Films is like driving a Lotus, maneuvering between behemoth 18-wheelers. We are hyper-focused and nimble," states Sonzero.
Some of Sonzero's more recent credits include campaigns for major beauty labels, automotive companies and luxury brands such as L'Oreal, Maybelline, Garnier, Pantene, Sega, Coca-Cola, Chevy, Levi's, Verizon, Lexus and Mercedes, and has been working non-stop in the domestic and global markets.
A new spot for Neutrogena starring Jennifer Garner and Diane Lane is currently airing in the US market. In India, Sonzero just directed a L'Oreal campaign featuring Bollywood superstar Aishwarya Rai for McCann Erickson. He is also in the final stages of post-production on a 2-minute VFX film for China's automotive giant Foton-Lovol Corporation, featuring complex CGI robot animation integrated with live action shot in the Gobi desert. Sonzero tells us that he is currently in talks with JWT London for an edgy video game spot.
Sonzero Films will also focus on creating original content and intellectual properties for film, television and games. Two trans-media properties and a reality show are currently in development.
The Sonzero Films team includes Executive Producer Chris Crawford and Associate Producer Ava Sydney. The company is in talks with and will add two other directors to the roster later this year. The company is represented by Jared Shapiro of Moustache TV on the East Coast, Yvette Lubinsky of Yvette Reps on the West Coast, Laura Gregory of Great Guns in the UK, Lipstick for beauty work in the UK / Paris and Music Video Management by Randi Wilens of RW Media.
Published 15 February, 2011
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