Songtradr launches Smart Sync
Songtradr’s Smart Sync allows music catalogs to track, control, and monetize assets across YouTube, Facebook, Instagram, and TikTok and access to Songtradr’s exclusive global sync products and customers.
)
Songtradr, the world’s leading B2B music company, has launched Smart Sync, an advanced technology to track, control, and monetize music catalogs in one place.
A key feature includes Songtradr’s next generation watermarking technology that solves inherent licensing challenges faced by video games and digital platforms, expanding revenue potential for music rights holders and allowing licensing at an unprecedented scale.
Smart Sync offers the most advanced digital rights management technology in the market, allowing labels, publishers, and production music libraries to seamlessly manage their music for global sync across digital platforms, including YouTube, Facebook, Instagram, and TikTok. Additionally, rights holders can take full advantage of increased monetization through a full suite of subscription and premium sync products, including Pretzel and Songtradr (unique products for customers by vertical: Content Creators, Businesses, Games, Apps, Platforms and Brands). The product also provides catalogs with direct access to global brand sync opportunities through Songtradr Group businesses, such as Big Sync Music and MassiveMusic.
“As digital environments continue to evolve rapidly, music rights use and licensing is becoming far more complicated. The complexity of new digital environments such as gaming, web 3.0 apps and social media networks often require integrated music solutions. For example, content (containing music) can travel rapidly from a game environment to a platform like YouTube via user-generated content creation. Before Smart Sync, there has been no automated solution to properly manage music use claims/releases by rights holders who may be required to grant licenses to both the game and its users on YouTube. Music users want more platform interoperability and rights holders don’t have the time to manually manage these requirements at scale. Songtradr is the bridge that connects rights holders to any music user in the world using technology to simplify and automate complex and high volume licensing transactions, which is why we developed Smart Sync,” said Paul Wiltshire, CEO, Songtradr.
“This new streamlined solution allows music rights holders to manage their assets efficiently, access important performance metrics, maximize existing digital revenues, and find new sources of income through the Songtradr product suite. Put simply, Smart Sync provides rights holders with the best digital rights management solution and expanded sync licensing in complementary markets. Through technology, creativity and transparency, we’re changing the music industry for good, providing tech-enabled solutions that are solving long-standing issues.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Smart Sync provides rights holders the ability to:
- Monitor digital music use and manage claims and releases on platforms like YouTube
- Enable automation to determine claims/releases from known and unknown sources
- Manage rights issues, such as missing information or ownership conflict
- View detailed performance insights, including audience demographics, territories, and top-performing tracks
- License music to Songtradr’s customer base of content creators, businesses, games, apps, platforms, and brands
Songtradr is a global organization with offices in North America, Latin America, UK, Europe, Asia and Australia and has become the world’s largest source of music for brands, supported by group companies such as MassiveMusic and Big Sync Music. Songtradr’s services include music distribution, publishing and neighbouring rights administration as well as global sync licensing. The company now offers a complete digital rights management and licensing solution for catalogs–the only one of its kind in the world.
