Snapshots - Claire Young, Girl&Bear
shots Co-Editor Danny Edwards talks to Girl & Bear CEO Claire Young about craft, AI, creative production, emerging talent and why human thinking still matters most.
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REALITY FOCUS
Cracking the connection code
As online ennui and a renewed appetite for IRL meet-ups grow, Caroline Sparkes, Director of Global Brand Marketing, Sparks, suggests we reevaluate the power of offline networking and creative connections.
REALITY FOCUS
The human factor: How the industry is getting real
This year’s Cannes Lions saw the focus pulled on human versus machine, putting the AI tools that have entered the arena firmly in their place. Tim Cumming speaks to a range of industry voices as a new sense of the reality and power of human creativity dawns.
A24's Google deal tests whether a cult brand can ever really scale
Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The girl in the Elsa dress
As a father, and as an agency owner, Aidan Gibbons, Executive Creative Director & Co-Founder of Not Just Any, is dismayed by the recent changes to the UK's Equality & Human Rights Commission's code of practice. In an industry - and a world - where there is no such thing as 'normal', will the new rules change that?
