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Sloane Hayes Skala joins WW7
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The industry veteran brings more than a decade of commercial production experience to her role.
Los Angeles-based production company, World War Seven (WW7), has employed industry veteran Sloane Hayes Skala as Executive Producer.
Skala brings more than a decade of commercial production experience to her role at WW7, where she will represent a group of comedy directors and oversee advertising campaigns. Alongside her Executive Producer responsibilities, Skala will continue her work to recruit, develop, and support both established and emerging voices at WW7 as they expand their careers in commercial directing.
Skala comes to WW7 from Roman Coppola’s production company, The Directors Bureau, where she has been the Executive Producer since 2021. There, she represented respected directors like Wes Anderson, Sofia Coppola, Natasha Lyonne, and Emmanuel Adjei, overseeing projects for a number of leading artists and luxury brands, including Chanel and Louis Vuitton. Her work includes significant collaborations such as Tiffany & Co.’s global brand relaunch, and the prominent 2022 global brand relaunch of Absolut Vodka. Prior to her tenure at The Directors Bureau, Skala spent a decade as a freelance commercial line producer, leading successful global campaigns for notable directors and talent.
Raised in Hollywood, the granddaughter of Oscar-winning screenwriter John Michael Hayes, whose credits include Rear Window, among other films for Alfred Hitchcock, Skala has a strong background in storytelling. After graduating from USC’s School of Cinematic Arts, she produced and served as Executive Producer of a web series for RedBull, one of the brand’s first major branded projects to use influencers as talent. Skala also served as Head of Production for RedBull TV during that time. Her commercial producing career began in 2010, with her first project being a Super Bowl spot for Dannon, featuring John Stamos.
“I feel like I’ve really found my home. You know that feeling when you’re in the right place, with the right people, and everything just clicks?” says Skala. “I feel lucky and grateful to be in the company of such talented, smart, hilarious, and fun collaborators. It’s inspiring to see how effective the ‘small but mighty’ ethos has been for WW7 – we have kind of a David & Goliath thing going on. We’ve been able to tackle huge campaigns with a boutique-sized team, and I think it comes down to our team of kind, creative people who work hard and have a great time doing it. The work is so much better when we all truly love what we do.”
“We’re a very tight-knit team that’s extremely selective about who we work with. Of course, they need to be exceptional at their jobs, but equally important is that they be great people we truly enjoy spending time with,” said WW7 Co-Founder Josh Ferrazano. “That’s always been a core part of our DNA as a company, and Sloane fits in like she’s family. We’ve been searching high and low for someone like Sloane for years to help us launch this next phase of our company, and we lucked out finding not someone like Sloane, but Sloane herself. And it was worth the wait.”
“We’ve had our eye on Sloane’s career for a while now,” adds Co-Founder David Shafei. “Her credits speak for themselves. She’s a force of nature as a producer, and as we’ve been learning, is much beloved by agencies, clients, and production teams alike. But she’s also a great human – it’s apparent why she’s been able to build such strong relationships across our industry,” says David. “At the risk of sounding cheesy, she’s our business soulmate, and we’re excited to see where she leads us.”
WW7 is represented by Resource on the West Coast, David & Sam for Midwest, and Ziegler Jakubowicz for East Coast.
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