SLMBR PRTY delivers more donors, more hope for HRSA

In an inspiring multi-media campaign encouraging people to sign up as organ, eye, and tissue donors, SLMBR PRTY has partnered with Crosby Marketing Communicationsto create a new bi-lingual TV PSA. 

The centrepiece of the More Donors, More Hope campaign, launched this April in celebration of Donate Life Month, emphasises organ donors' tremendous impact on families and communities while highlighting the importance of having a diverse pool of donors. This campaign was funded by a contract through the Health Resources & Services Administration (HRSA), which operates the nation’s organ transplant system, the Organ Procurement and Transplantation Network (OPTN). 

Filmed in both English and Spanish, the TV PSA, helmed by SLMBR PRTY director Victoria Rivera, follows the heartwarming story of a little boy who learns that his sick mother needs a kidney transplant and steps up to encourage more people to sign up as organ donors. Rivera directed the More Donors, More Hope actors in delivering powerful performances to elicit inspired action from the audience. Director Victoria Rivera brought this PSA to life, working closely with the Crosby team to ensure viewers would feel the impact of the PSA’s messaging.