Slash Dynamic’s new S/D Auto adds automotive directors to roster
Deluxe and Gerald McMorrow join, and will both play a significant role in the company’s newly formed content studio, S/D Auto.
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Production House Slash Dynamic has expanded its growing roster of talent with the latest addition of two extremely accomplished directors, Deluxe and Gerald McMorrow, who additionally will both play a significant role in the company’s newly formed content studio, S/D Auto.
In addition to directing film and TV, Gerald McMorrow has established himself in the automotive space with global campaigns for the likes of Jaguar, Nissan, and Panasonic. McMorrow masterfully combines cinematic car footage with visual storytelling, making for stunning campaigns across both the automotive and lifestyle spaces.
Stéphane Leloutre, also known as Deluxe, utilizes his graphic design / VFX skills and sharp eye for visual and conceptual creativity, as well as his propensity for storytelling in all aspects of his filmmaking. He has a deep understanding of the automotive advertising space, and has spent many years collaborating with the leading auto manufacturers in the world. Leloutre's body of work includes campaigns for Mercedes, Toyota, Hyundai, Mitsubishi, and Porsche, among other major brands.
The recently launched content studio, which sits alongside Slash Dynamic, is helmed by managing director Tanya Cohen, and former Nissan creative directors Steve Rice and David Hedemen, bringing brand strategy to life through dynamic storytelling and powerful car footage.
The highly skilled team of creatives, filmmakers and producers at S/D Auto aim to create innovative and inspiring automotive content to brands, while simultaneously utilizing their extensive experience to maintain efficiency throughout all stages, offering an end to end solution.
The addition of McMorrow and Deluxe to the S/D Automotive roster brings additional fire power and creative vision to the studio.
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