Should I Stay or Should I Go? both says HPE
HPE and agency Digitas have collaborated to create Stay and Go, a new campaign to drive awareness of the HPE GreenLake edge-to-cloud platform.
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HPE and agency Digitas have collaborated to create Stay and Go, a new campaign to drive awareness of the HPE GreenLake edge-to-cloud platform, featuring Should I Stay or Should I Go from legendary rock band The Clash.
This iconic song perfectly articulates the emotional tug of war and the impossible choices that CIOs face as they’re under pressure to both react to immediate business needs and drive significant modernisation across their companies.
Covid has escalated the need to modernize. For business leaders, it really all comes down to data, how to secure it, manage it, and get as much value from it as possible, that’s not easy when a company’s data lives in multiple places. So they’re faced with an impossible choice: “Should we keep our applications and data where they are, or should we move them to the cloud?” Both have benefits and tradeoffs, and there is no easy answer.
HPE is actually offering customers something else, the freedom to choose not to choose between the cloud and “on premises,” because HPE GreenLake is the platform that brings the cloud to them. They can stay AND go.
Credits
powered by
- Agency Digitas/New York
- Production Company Sanctuary Content
- Director The Coles
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Credits
powered by
- Agency Digitas/New York
- Production Company Sanctuary Content
- Director The Coles
- Executive Producer Amber Harris
- Managing Director/Executive Producer Preston Lee
- Executive Producer Kristen Bedard Johnson
- Executive Producer Noah Thomason
- Local Production Company The Capital Media Company
- Editor Alex Pirrone
- Editing WAX/New York
- Editing/VFX un/common/Sacramento
- Executive Producer Toni Lipari
- Color Harbor Picture Company
- Senior Producer Jody Peters
- Colorist Roman Hankewycz
- Audio Heard City
- Executive Creative Director Matt McKay
- Group Creative Director Justin Via
- Creative Andrea Scotting
- Group Creative Director Sam Bruehl
- Producer Krista Thompson
- Assistant Editor Lily Kleinman
- Producer Tina Chen
Credits
powered by
- Agency Digitas/New York
- Production Company Sanctuary Content
- Director The Coles
- Executive Producer Amber Harris
- Managing Director/Executive Producer Preston Lee
- Executive Producer Kristen Bedard Johnson
- Executive Producer Noah Thomason
- Local Production Company The Capital Media Company
- Editor Alex Pirrone
- Editing WAX/New York
- Editing/VFX un/common/Sacramento
- Executive Producer Toni Lipari
- Color Harbor Picture Company
- Senior Producer Jody Peters
- Colorist Roman Hankewycz
- Audio Heard City
- Executive Creative Director Matt McKay
- Group Creative Director Justin Via
- Creative Andrea Scotting
- Group Creative Director Sam Bruehl
- Producer Krista Thompson
- Assistant Editor Lily Kleinman
- Producer Tina Chen
“Our campaign brings to life the emotional and rational dilemmas CIOs and CEOs are facing. How do they give everyone what they need to grow the business, when moving to the cloud isn’t right for everything? We offer our customers a different choice to modernize their business the way they need by adopting the HPE GreenLake edge-to-cloud platform, which brings the cloud to them. The Clash’s anthem ‘Should I stay or should go?’ expresses it perfectly.” said Jim Jackson, CMO, HPE.
“What we loved about this idea from the start is how an iconic song from an iconic band could do 3 things at once, bring to life our customers’ struggle, simply explain the benefit of our solution, and create something fun and memorable for the brand.” adds McKaela Doherty, Brand & Advertising, HPE.
“We’ve always taken an empathetic ‘we know how you feel’ approach when talking with our customers. Having your data stay, or having it go to the cloud is the crux of the challenge and it led to the idea of using the Clash track. The song perfectly distills this conundrum and could not be more on point for the story. Pairing it with gorgeous visual storytelling really highlighted the struggle our audience feels when having to make such an important choice for their business.” also adds Matt McKay, EVP/ECD, Digitas.
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