Shaping motion into emotion
Edward Khoma, Co-Founder/Editor at Abandon Editorial explains how movement plays a central role in how he edits – not only visually, but emotionally, as he seeks to find the right rhythm in the cut.
To bring the emotion out of an arrangement of video clips, you have to find a way to connect the images together – and that can be through rhythm and movement. If you look at piece of footage long enough you will start to see patterns and connective tissue that allow moments to be woven together into one seamless experience.
Some edits require a form of choreography and structure with a sprinkle of a late-night rave.
In my early twenties, when I was still developing my creative intuition and exploring my voice with filming and editing, I went to my first rave and had my first experience of really letting go. I danced to the music without feeling like I had to be perfect or be exactly on the beat.
I was raised to be stoical and to guard my emotions closely – it's a very common trait in the culture I grew up in. So to me, the concept of letting go and being off beat was totally new.
Credits
View on- Agency Ogilvy/New York
- Production Company Tilt Creative + Production
- Director Nicholas Kleczewski
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Credits
View on- Agency Ogilvy/New York
- Production Company Tilt Creative + Production
- Director Nicholas Kleczewski
- Producer Stacy Murphy
- Editing Abandon Editorial
- Producer Marcee Sanchez
- Producer Joanna Hall
- Editor Edward Khoma
- Post Production/VFX Untold Studios/Los Angeles
- Producer Nathan Hoad
- Producer Sheila Lobo
- Color Rare Medium
- Colorist Fergus McCall
- Colorist Nick Metcalf
- Producer Lucy Gatanis
- Engineer/Mix Owen Shearer
- Audio Post Sonic Union
- Engineer/Mix Rob Ballingall
- Producer Patrick Sullivan / (Head of Production)
- Music Company Racket Club Music
- Music Company Musicbed
- Music Company APM Music
- Creative Director Jesse Custodio
- Creative Director Wesley Phelan
- Creative Director MyTran Dang
- Producer Anthony Curti
- Producer Liam Golding
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Credits
powered by- Agency Ogilvy/New York
- Production Company Tilt Creative + Production
- Director Nicholas Kleczewski
- Producer Stacy Murphy
- Editing Abandon Editorial
- Producer Marcee Sanchez
- Producer Joanna Hall
- Editor Edward Khoma
- Post Production/VFX Untold Studios/Los Angeles
- Producer Nathan Hoad
- Producer Sheila Lobo
- Color Rare Medium
- Colorist Fergus McCall
- Colorist Nick Metcalf
- Producer Lucy Gatanis
- Engineer/Mix Owen Shearer
- Audio Post Sonic Union
- Engineer/Mix Rob Ballingall
- Producer Patrick Sullivan / (Head of Production)
- Music Company Racket Club Music
- Music Company Musicbed
- Music Company APM Music
- Creative Director Jesse Custodio
- Creative Director Wesley Phelan
- Creative Director MyTran Dang
- Producer Anthony Curti
- Producer Liam Golding
Above: Khoma's work with Audi depicts the car elegantly 'dancing' around curving roads.
That night, the concept clicked to me that dancing freely was like editing. There are no rules, when you feel the music and you feel the rhythm, you just go with that feeling and make something great.
From that point on my creative intuition in editing really grew. I felt like editing had become a part of me and my creative expression. Some edits require a form of choreography and structure, while some edits give you free reign to 'dance' however you want to.
In the end, editing is less about assembling images and more about shaping energy.
I like to take viewers on an emotional, visual rollercoaster ride by combining fast moving shots that move in a specific direction (left, right, clockwise, in or out) followed by moments that leave a beat to breathe.
Good sound design gives the moment texture and brings the viewer into that world.
Even with a narrative project, motion in an edit is really up to the editor to define and that’s an exciting aspect of any project. Just as with late night-dancing, there are no rules to infusing motion in an edit. You can create emotion by choosing to stay on a shot for a specific amount of time and following that up with curated shots that make the movement before them feel bold or bland.
Sound is the nervous system of the edit for me. I genuinely believe sound does more than half the emotional work.
It’s all about how I want to make the viewer feel in that moment. I try to make the edit as refreshing as possible. You can’t just have the same pacing throughout the edit and expect to have a viewer to feel am emotional impact.
Unlike a free-dancing reverie (or at least how I move on the floor) you have to be intentional when crafting the edit with pacing and the order of shots to gain the reaction that you’re aiming for from your viewer.
Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company RSA Films/USA
- Director Jonny Mass
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company RSA Films/USA
- Director Jonny Mass
- Executive Producer Buddy Brakha
- DP Peter Konczal
- Editor Abandon Editorial
- Editor Edward Khoma
- VFX Supervisor Nhat Quang Tran
- VFX Producer Sherilyn Martin
- Color/VFX The Mill/Los Angeles
- Colorist Paul Yacono
- Color Senior Producer Denise Brown
- Head of Production Brandee Probasco
- Assistant Colorist Gemma Parr
- Producer Daniel Chang
- Executive Producer Matt Flaker
- Executive Creative Director Matthew Edwards
- Executive Creative Director Wesley Phelan
- Associate Creative Director Kevin Leung
- Associate Creative Director Clemens Zlami
- Art Director Savannah Bradford
- Copywriter Mason Douglass
- Editorial Producer Joanna Hall
- Assistant Editor Erik Vogt-Nilsen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company RSA Films/USA
- Director Jonny Mass
- Executive Producer Buddy Brakha
- DP Peter Konczal
- Editor Abandon Editorial
- Editor Edward Khoma
- VFX Supervisor Nhat Quang Tran
- VFX Producer Sherilyn Martin
- Color/VFX The Mill/Los Angeles
- Colorist Paul Yacono
- Color Senior Producer Denise Brown
- Head of Production Brandee Probasco
- Assistant Colorist Gemma Parr
- Producer Daniel Chang
- Executive Producer Matt Flaker
- Executive Creative Director Matthew Edwards
- Executive Creative Director Wesley Phelan
- Associate Creative Director Kevin Leung
- Associate Creative Director Clemens Zlami
- Art Director Savannah Bradford
- Copywriter Mason Douglass
- Editorial Producer Joanna Hall
- Assistant Editor Erik Vogt-Nilsen
Above: The movements in the split screens for this BMW spot edited by Khoma glide seemlessly together.
Sound is the nervous system of the edit for me. I genuinely believe sound does more than half the emotional work. Kinetically, a well-placed sound effect can make a cut feel physical.
Good sound design gives the moment texture and brings the viewer into that world. While music is the pulse of the edit and often drives the initial emotional response from the viewer, it’s up to me to then lean into that emotion with the visuals to bring the viewer into the world of the edit.
Once image, sound, rhythm and feeling finally align, the edit stops being a sequence of cuts and becomes an experience.
In the end, editing is less about assembling images and more about shaping energy. It’s the search for rhythm within raw material, the small decisions that turn motion into emotion.
Much like stepping onto a dance floor without knowing exactly how you’ll move, the process requires trust in instinct and openness to discovery. Once image, sound, rhythm and feeling finally align, the edit stops being a sequence of cuts and becomes an experience.
That transformation is what keeps me coming back, chasing that moment where the edit finds its rhythm and starts to move on its own.