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Serviceplan Middle East appoints Nishant Shah as ECD
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The award-winning creative joins from Publicis Groupe in Tokyo, where he held the position of Global Creative Director.
Serviceplan Middle East, the Dubai-based arm of Serviceplan Group, has announced the appointment of Nishant Shah as Executive Creative Director.
Shah joins the agency from Publicis Groupe in Tokyo, where he held the position of Global Creative Director. His position will be effective from 1st August 2023.
Shah's career in advertising has led him to internationally respected creative agencies such as Publicis Groupe, JWT, MullenLowe, and 60LayersofCake. He has contributed to the success of prominent global brands including Unilever, Nike, RedBull, INFINITI, Harley Davidson, Amazon, Edgewell, Qatar Airways, Al Jazeera, and Pepsi.
Shah comments: “Creatives are often simple hearts. They can be easily deluded by the shiny things and the showmanship, whilst forgetting to have fun along the way. Serviceplan is one of the few advertising agencies that tries to keep it real — by celebrating the people, the process and the culture as much as the work we make. Natalie and Akhilesh are definitely on to something; and I’m deeply honoured for them to share this with me.”
In his role as Executive Creative Director, Shah will be responsible for strengthening the creative and strategic capabilities of Serviceplan Middle East, managing the creative team, providing creative inspiration, attracting leading talent, and collaborating with clients to create innovative campaigns.
Serviceplan Middle East Managing Director, Natalie Shardan, comments: “We’re very excited to welcome Nishant back to the region, I had the pleasure of working with him at MullenLowe before he moved to Japan. Nishant is joining Serviceplan Middle East at the right time, the agency is expanding in size and talent, and an addition of a new ECD is critical for our growth. Nishant will not only bring great creative expertise to our team, he’s also a perfect fit for our collaborative and creative culture. We’re very happy to welcome him on board and looking forward to creating memorable work together.”
Serviceplan Middle East Chief Creative Officer, Akhilesh Bagri, adds: “Every team needs a refresh from time to time. After a year of consolidating, we felt it was the right time to bring in someone to help us aim higher. Nishant was really the only choice all along, because of the person he is. We are all very excited to learn from his experiences. Welcome back to Dubai, Nishant, there’s a new ramen place everyone’s talking about.”
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