ServiceNow is taking care of business
Work Your Way Back spot lensed by ArtClass director Vincent Peone.
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ServiceNow is taking care of business.
In line with the gradually rising trend of returning to the office, ServiceNow is one of the first to address companies facing uncharted territory and has positioned themselves as a strategic partner; helping to ease C-Suite anxieties about returning to the workplace by providing critical tools to help prepare organizations for a safe and confident return. To promote ServiceNow’s new Safe Workplace suite, which helps organizations prepare for a return to the workplace with apps that enable workforce and workplace readiness, the brand released a series of new ads that are all too relatable.
Produced with strategic agency partner BBDO San Francisco, ServiceNow’s latest work positions the brand as a leader helping organizations return to the workplace confidently and safely in an appropriately humorous manner.
“This is one case where the core insight is painfully obvious. People are experiencing myriad emotions about returning to work. I feel that way, my neighbor feels that way, so does my mom, my cousin, my co-workers. This tightrope we’re all walking allows us to showcase the amazing benefit of ServiceNow. It lets us tell the world in a way that everyone can relate to, which is really rare for a B2B workflow company.” said Matt Miller, CCO, BBDO San Francisco.
Credits
powered by
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- Production Company ArtClass
- Director Vincent Peone
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Credits
powered by
- Production Company ArtClass
- Director Vincent Peone
- Creative Director Jakub Szymanski
- Executive Producer Stephen Kay
- Chief Creative Officer Matthew Miller
- Creative Director Eric Liebhauser
- Senior Art Director Joshua Eithun
- Executive Producer Rebecca Niles
- Copywriter Mark Donnelly
Credits
powered by
- Production Company ArtClass
- Director Vincent Peone
- Creative Director Jakub Szymanski
- Executive Producer Stephen Kay
- Chief Creative Officer Matthew Miller
- Creative Director Eric Liebhauser
- Senior Art Director Joshua Eithun
- Executive Producer Rebecca Niles
- Copywriter Mark Donnelly
The campaign has come full circle, following its first spot Taking Care of Business, which demonstrated how the Now Platform allowed a rapid, simple transition into working from home. Set to a cover of the Spinners’ classic “Working My Way Back to You,” the new campaign comically addresses many consumers’ new reluctance to leave the comforts of their home office for the actual office, using recurring ServiceNow characters to lightheartedly play into the notion that everyone will approach the return to the workplace in their own way – and that’s absolutely okay.
“Our campaign takes a human and humorous approach to a critically important challenge all companies face, ensuring employees feel healthy and safe returning to the workplace. ServiceNow’s Safe Workplace app suite delivers the workflows that help our customers reopen with confidence.” said Alan Marks, Chief Marketing and Communications Officer at ServiceNow.
The spots will run on TV channels like CNBC, Golf Network, TNT, ESPN and online.
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