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SAP Concur humorously depicts the best parts of remote working
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The new campaign from BBDO New York is aimed towards corporate financial decision makers.
Promoting the work-from-anywhere capabilities of SAP Concur solutions, BBDO New York's humorous campaign depicts the best parts of remote working.
These solutions automate and streamline expenses and invoices, allowing users to submit and approve business finances from anywhere. The tools fuel efficiency, helping employees save time and allowing more visibility and control over corporate spending.
When you think of common business expenses, travel-associated costs often come to mind. Most of America is working from home right now, but even in a world without business travel, SAP Concur solutions are more relevant than ever.
SAP Concur – Approve Business Finances Anywhere, Anytime
SAP Concur – The Second Best Thing About Working Remotely
The SAP Concur brand has launched two new digital :15s videos, Driveway and Wellness, humorously depicting the best parts of remote working—like sunbathing in your driveway, enjoying some at-home pampering courtesy of your children, and of course, submitting your expenses from your phone…
The work was created with strategic and creative agency partner, BBDO New York. The films were shot remotely by Hungry Man director Dave Laden and a bare-bones crew in LA, with clients and agency teams spread across multiple time zones dialing in on Zoom. All casting and location approval were also done remotely and, the “Wellness” spot features three members of a real family in order to avoid putting anyone in danger.
The campaign will run online-only and is aimed towards corporate financial decision makers.
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