Run a tighter ship with Amazon Business
Navigating procurement challenges proves easy in a new video spot by Joint and Amazon Business.
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Amazon Business worked with leading independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying solutions.
Set against the backdrop of a 17th century pirate galleon and to the infectious beats of Livin’ It Up by Ja Rule, this imaginative spot showcases how Amazon Business can help businesses of all sizes focus on what they do best, grow their business, with a touch of humor and a fantastical storyline.
Directed by Traktor, with post production by Rascal, music by Finger Music and sound design by Wave, the commercial captures the essence of swashbuckling adventure while highlighting the practical benefits of Amazon Business.
Credits
powered by
- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
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Credits
powered by
- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
- Post Company Rascal Post Production
- Sound Design Finger Music/London
- Sound Design Wave Studios/London
- Chief Creative Officer Algy Sharman
- HP Claudio Gorini
- Producer Kate Grenfell
- Creative Michael Durban
- Creative Gary Anderson
- Creative Tomo Takabatake
Credits
powered by
- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
- Post Company Rascal Post Production
- Sound Design Finger Music/London
- Sound Design Wave Studios/London
- Chief Creative Officer Algy Sharman
- HP Claudio Gorini
- Producer Kate Grenfell
- Creative Michael Durban
- Creative Gary Anderson
- Creative Tomo Takabatake
From navigating stormy seas to navigating procurement challenges, the pirates demonstrate the versatility and ease of using Amazon Business’ solutions in their daily adventures to streamline operations.
The commercial marks a creative milestone for Amazon Business and Joint, blending historical flair with contemporary business solutions in a way that resonates with all business audiences. As Amazon Business continues to innovate in the realm of B2B procurement, this campaign sets a playful yet impactful tone for showcasing its capabilities across enterprise and small business owners alike.
Algy Sharman, Chief Creative Officer at Joint said: “It’s been such a joy to partner on this campaign with the team at Amazon Business. We’ve relished the challenge of creating work that embraces storytelling and craft in a compelling and impactful way.”
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