rubberband. craft a new Manifesto​ for Calvin Klein

Directing duo rubberband. helms the debut Heron Preston for Calvin Klein campaign.  

The intimate and naturalistic snapshots shine in their understated confidence. The series of films features Nas, Kaia Gerber, Lil Uzi Vert, Stevie Williams, Jordan Alexander, Sabrina Fuentes, Pedro Cavaliere, Joe Holder and Ashley Graham.

rubberband. alongside cinematographer Stuart Winecoff crafted an observational visual language that underlines the humanity inherent in the campaign. The vignettes are direct and conversational, raw and vulnerable. While the work features some of the biggest names in music, fashion and sports, it’s distinctly approachable, sexy and uniquely disarming. There’s an emotional proximity in the captured moments, and the single shot stories honour the range of personalities in an unstaged and unexpected way. 

The filmmaking echoes the styling, equal parts effortless and timeless, familiar and aspirational. They imbued a sense of magical realism with a focus on narrative to create a connectivity across the work. You can feel the talents’ trust in rubberband. who skillfully infused Heron Preston’s sensibility into an iconic Calvin Klein world.