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Acclaimed director Pete Riski signs to RSA Films for UK representation.

The Finnish filmmaker’s work boasts a combination of unique visual style and solid cinematic storytelling. Riski's considered placement of music creates an original mood with genuine emotionality. He cleverly combines different genres, creating warm stories with a big heart, touching a wide audience, and earning both Riski and his clients global recognition.

A recipient of the Grand Prix and the Director of the Year at the Finnish Commercial Awards, Riski has an enviable cache of plaudits, with award wins including Cannes Lions, Webbys, AICP, and Kinsale, and inclusion on end of year lists alongside editorial praise from The Guardian, Campaign, YouTube, Ad Age, The Drum, Shots, The APA, and LBB.

Recently, Riski’s acclaimed, and much-loved Those Who Support Us campaign for LIDL, released in support of Finnish Ice Hockey, highlighted the emotive storytelling Riski is renowned for, with strong performances and a tender soundtrack from Perfume Genius.

“Pete’s experience across the whole client landscape is second to none. He has such a wealth of experience, and continues to create exciting, funny, emotive, and hugely successful commercial campaigns. Also having had the pleasure of working with Pete before, I can personally vouch for what an incredible human he is. To say we’re happy to have him at RSA is the understatement of the year” Josie Juneau, Head of Advertising, RSA.

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