Ross gives us a night of wonder

Ross Dress for Less just launched Night of Wonder, a period short film starring Lucy Hale, directed by Phillip Lopez and produced by Rabbits Black that reimagines the off-price retailer through the lens of high-end fashion filmmaking. 

Set in the 1980s, the film is an ode to the holidays and the family moments that make them, featuring midcentury office space, classic white window-paned rooms, and an elegantly costumed cast. It was shot on a Vancouver backlot with VFX by Copenhagen.

What makes this one especially interesting is how it was made. There was no agency involved. Ross brought the work fully in-house, and the concept was developed in close collaboration between Phillip and Ross's Creative Director, Isha Nicole. It's a notable shift for a brand that has historically worked through agencies, and a strong example of brands partnering directly with production companies to create more ambitious, cinematic work.