Rokkan puts The Russo Brothers in the driver’s seat for Cadillac campaign
XT6 launch campaign continues to prove this isn’t your grandfather’s Cadillac.
)
Continuing its string of disruptive work for the Cadillac brand, Rokkan has set a new bar with the launch of the Crew Ready, 3-row, XT6 SUV.
In order to standout in the ever-crowded Lux-3 SUV segment, Rokkan collaborated with A-list, power-house directors The Russo Brothers and production company Bullitt. World famous superhero style with a twist defines the XT6 Crew Ready campaign and further defines the bold new direction of the Cadillac brand.
The campaign is comprised of a dynamic series of films showing off the XT6’s spacious 3-row interior, sporty design and rich technology suite - cementing its status as the perfect SUV for every squad, fam, or posse. In essence, XT6 Crew Ready is a celebration of size and style – performance and presence told through a cast of crews. They are both heroic and familiar –modern, tech-forward and cut from every cloth. The campaign also features the bombastic track, Welcome To The Party, by Diplo. The track adds a commanding layer of energy to the films for a brand whose legacy in music is unmatched.
Credits
powered by
- Agency Rokkan/New York
- Production Company Bullitt
- Director Russo Brothers
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Rokkan/New York
- Production Company Bullitt
- Director Russo Brothers
- Chief Creative Officer Co Brian Carley
- Executive Creative Director Alex Lea
- Group Creative Director Bill Carlson
- Creative Director Austin Muncy
- Executive Producer Jenny Lee
- Creative Director Rob Rooney
- HP Bruce Andreini
- Executive Producer Luke Ricci
- EP/Head of Production Jenni Sprunger-Evans
- Producer Jeremy Barrett
- Editing Company Final Cut/New York
- Editor Crispin Struthers
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- VFX Company MPC/New York
- Color Company The Mill/New York
- Colorist Mikey Rossiter
- Producer Evan Bauer
- Audio Company Heard City
- Audio Mixer/Partner Philip Loeb
- Executive Producer Sasha Awn
- Producer Andi Lewis
- Editor James Rosen
- DP Trent Opaloch
- Chief Creative Officer Bob Winter
Credits
powered by
- Agency Rokkan/New York
- Production Company Bullitt
- Director Russo Brothers
- Chief Creative Officer Co Brian Carley
- Executive Creative Director Alex Lea
- Group Creative Director Bill Carlson
- Creative Director Austin Muncy
- Executive Producer Jenny Lee
- Creative Director Rob Rooney
- HP Bruce Andreini
- Executive Producer Luke Ricci
- EP/Head of Production Jenni Sprunger-Evans
- Producer Jeremy Barrett
- Editing Company Final Cut/New York
- Editor Crispin Struthers
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- VFX Company MPC/New York
- Color Company The Mill/New York
- Colorist Mikey Rossiter
- Producer Evan Bauer
- Audio Company Heard City
- Audio Mixer/Partner Philip Loeb
- Executive Producer Sasha Awn
- Producer Andi Lewis
- Editor James Rosen
- DP Trent Opaloch
- Chief Creative Officer Bob Winter
“Our team has continued to push the boundaries of what the world expects from a Cadillac, and this campaign continues that dynamic creative trajectory.” Said Brian Carley, CCO of Rokkan. “We set out to uproot the idea that a 3 row SUV has to be marketed in an expected and uniform way and The Russo Brothers were the perfect partners to do just that with Crew Ready.”
This new work is a prime example of Rokkan’s disruptive and culturally relevant approach as the 19 year-young creative shop does what it does best: push the boundaries with clients to make an impact—not just on their business, but on culture at large.
Bullitt is a filmmakers’ collective and creative studio founded in collaboration with The Russo Brothers and Justin Lin. Combining the power of both entertainment and advertising, Bullitt harnesses the talent of innovative directors and other creators to forge experiences that connect to any desired audience. Brand supported films, AR and VR, and commercial campaigns, are just some of the projects to which Bullitt has developed, designed, and delivered, earning Cannes Lions and millions of eyeballs for its captivating and imaginative work.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
