Robin Garton joins Sky Creative Agency as ECD of the advertising team
Industry big hitter joins Sky’s in-house agency and the UK’s largest in-house advertising agency.
In his role, Robin will be responsible for overseeing Sky Creative Agency’s advertising portfolio. Robin will also join the agency’s senior leadership team reporting directly to the Managing Director Simon Buglione. The appointment comes after an extended period that saw Sky Creative Agency enjoy an overwhelming response to the position.
Simon Buglione, Managing Director of Sky Creative Agency, commented; “We’re absolutely thrilled to be welcoming Robin to the agency as Executive Creative Director of the Advertising team. To say he has an illustrious background is an understatement and his experience is going to bring a whole new perspective to the work the agency is doing. There’s never been a more exciting time to join Sky Creative as the agency continues to increase its importance within the wider Sky business. We continue to evolve as an in-house agency and for the first time in Sky’s history the agency is responsible for all of Sky’s content advertising, promotion and brand design.”
Robin has a back catalogue of work that is both award-winning and effective. During his time on the Army campaign, he wrote and creative directed three major, multi-award-winning campaigns that helped create a unique period of over-subscription in the Army’s post-war history. His work for NewsUK has been similarly successful with advertising for The Sun, Virgin Radio and The Times achieving huge responses from consumers and awards juries alike. His ‘Politics. Tamed.’ campaign led to a significant rise in The Times’ readership, instigating the two most successful sales periods since The Times became a subscription-based product. The campaign has already picked-up awards at Creative Circle and D&AD. Previous subscription campaigns have won awards across the spectrum from D&AD to the DMAs, as have two campaigns for The Rich List, with this year’s campaign looking to complete a hat-trick.
Robin Garton, commented: “Sky is a brand that is now woven into the cultural fabric of the nation. The challenge is to build on the brilliant work they are already doing to make advertising creative that is as famous as the broadcast content.”