Rimowa celebrates Chinese new year

An uncut journey flowing through life’s key moments, BOL's latest film for Rimowa follows a year in a character’s life, going from her career to her friends, through everyday scenes, as she returns home for the Chinese New Year celebrations. 

The film, part of the Rimowa campaign, sees their iconic crossbody bag at the centre of an ever flowing journey: we follow the main character through various situations, moving from one moment to the other, with the bag as a constant element to connect these scenarios. 

The biggest challenge was to do all of that without any cuts or interruptions, making sure the flow was unhindered throughout the four different scenarios, while also keeping the product constantly framed, with a slow, understandable pace for the viewer. This film was also very special, marking both the celebration of the Chinese New Year and a special edition of the product, as we enter the Year of the Rabbit, even more reason to amp things up with an ambitious vision and make the most of our resources.

The narrative style places the protagonist in the spotlight, allowing the audience to follow her on her journey: from her professional life, to her friendships or everyday situations, all the way back to her roots and her family, BOL covered a variety of situations in one unique flow, with a relatively short time frame. 

BOL interpreted this journey as a trip to return home to celebrate the Chinese New Year with her family, this circular route, along with the variation of the camera shots during the different scenes, helped bring dynamism to the piece, avoiding repetition and keeping the viewer engaged. Plus, we had fun adding the Rabbit symbol as an easter egg throughout the film: from the pin on the character’s coat all the way through to the fireworks at the very end, there’s plenty of references to spot! (let us know how many you caught!)