Rimowa celebrates Chinese new year
BOL's latest film for Rimowa follows a year in a character’s life, going from her career to her friends, through everyday scenes, as she returns home for the Chinese New Year celebrations.
An uncut journey flowing through life’s key moments, BOL's latest film for Rimowa follows a year in a character’s life, going from her career to her friends, through everyday scenes, as she returns home for the Chinese New Year celebrations.
The film, part of the Rimowa campaign, sees their iconic crossbody bag at the centre of an ever flowing journey: we follow the main character through various situations, moving from one moment to the other, with the bag as a constant element to connect these scenarios.
The biggest challenge was to do all of that without any cuts or interruptions, making sure the flow was unhindered throughout the four different scenarios, while also keeping the product constantly framed, with a slow, understandable pace for the viewer. This film was also very special, marking both the celebration of the Chinese New Year and a special edition of the product, as we enter the Year of the Rabbit, even more reason to amp things up with an ambitious vision and make the most of our resources.
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The narrative style places the protagonist in the spotlight, allowing the audience to follow her on her journey: from her professional life, to her friendships or everyday situations, all the way back to her roots and her family, BOL covered a variety of situations in one unique flow, with a relatively short time frame.
BOL interpreted this journey as a trip to return home to celebrate the Chinese New Year with her family, this circular route, along with the variation of the camera shots during the different scenes, helped bring dynamism to the piece, avoiding repetition and keeping the viewer engaged. Plus, we had fun adding the Rabbit symbol as an easter egg throughout the film: from the pin on the character’s coat all the way through to the fireworks at the very end, there’s plenty of references to spot! (let us know how many you caught!)
Visually, the team had to do an impressive job of adapting the initial artwork created by Klaus Kremmerz, adapting the illustrations for better implementation in the film. We took everything into account: from the perspectives, to the colours and the real references transporting us into cities like Shanghai or Beijing, the film takes us on an immersive visual journey inspired by China’s iconic places.
On a technical level, we mixed traditional animation with 3D spaces and camera, along with simpler 2D compositions: this combination allowed us to create a film that’s rich in detail, but also loyal to the illustration style. Due to the length of the piece, it would’ve been impossible to create a sequence shot, but we didn’t let that stop us: we used match cuts or small time ellipses to maintain continuity, respecting the record without losing the fluidity intended for the film.