Richard Pullar brings revolutionary inclusive designs to life
Pullar has created a series of films to bring to life Degree’s (also known as Sure/Rexona) revolutionary accessories to make their product more inclusive for all types of bodies.
Fresh Film’s Director Richard Pullar has created a series of films to bring to life Degree’s (also known as Sure/Rexona) revolutionary accessories to make their product more inclusive for all types of bodies.
Richard Pullar filmed four graphic, eye-catching films, each designed to focus on the different ground breaking accessories that can be added to the existing Degree Advanced 72hr Non-Stop Deodorant.
Each accessory has been designed to make the product easier to access and use for different needs, including a unique hook and wing design for one-handed use, a ridged cap for additional grip, and a paddle for easier product pushing.
Pullar worked in tandem with Fresh Film’s sister company Real People Casting, to cast a diverse group of talents with a variety of limb and grip differences to demo the functionality of the accessories.
Degree have been committed to the philosophy that movement has the power to transform lives and that everyone should be able to experience the incredible physical, mental and social benefits it can bring, whoever you are and however you move. This led to them collaborating with experts and consumers to design and make the four accessories for their deodorant, enabling it to adapt to a variety of needs.
Degree’s inclusivity involves the user having a voice in the success and development of the accessories. In the USA consumers can go to the Degree website/Instagram to get a free set of accessories and submit feedback to the brand as part of their continual product development.