Reset UK signs Jackson Tisi
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Reset UK expands their roster by signing acclaimed filmmaker Jackson Tisi for commercial representation.
Reset UK has signed filmmaker Jackson Tisi for commercial representation.
Taste and artistry are the defining elements of Tisi's work. His filmmaking is deeply emotional, with a strong focus on narrative and character, underpinned by sensitivity, considered pacing and a carefully constructed arc. This distinctive style can be seen across all of his work, regardless of subject or scale.
Whether capturing elite athletes or intimate human moments, Tisi has the ability to lean fully into the energy of a story while elevating the emotional core behind a brand’s message.
As a former competitive skier and adrenaline-driven storyteller, Tisi brings an instinctive momentum and immersion to his filmmaking. His early years shooting action sports shaped a style rooted in spontaneity, movement and emotional immediacy.
These qualities continue to define his work across commercials, music and narrative projects and have seen him collaborate with major global brands including META, Powerade, Honda, Cadillac, AWAY, Spotify and Starbucks.
Tisi on signing to Reset UK: “It’s always been a dream to be at a company like Reset. From the beginning, it felt right. What really inspired me is that they don’t try to categorise directors and genuinely see you as a filmmaker. Being surrounded by so many directors operating at the highest level across both features and commercials is incredibly motivating. Dave brings so much energy, honesty and inclusivity to everything he does, he’s someone I know I can learn from and I genuinely feel valued - and joining just as Rogue begins representing Reset with the force that is Charlie Roberson out there for me, feels like perfect timing.”
Dave Morrison, Managing Director at Reset added: “Jackson’s work carries a real sense of atmosphere and emotional precision. He represents the kind of filmmaker we’re passionate about supporting, culturally aware, creatively fearless and impossible to put into a box. We’re incredibly excited for what’s ahead.”
Across music, sport and culture, Tisi has also worked with an impressive roster of artists, athletes and talent including Giannis Antetokounmpo, RZA, J Balvin, Shaboozey, Anitta, Leon Bridges, Gigi Hadid, Shaquille O’Neal, Quavo, Meek Mill, Lily Aldridge and 6LACK.
Alongside his commercial work, Tisi has directed award-winning short films including LEON and Hummingbirds in the Trenches. A recipient of the Young Director Award and named as part of the prestigious Young Guns Class of 2020, he most recently won the 2024 MTV VMA for Best Latin Video. He is currently developing his debut feature film.
