Relive the decades with Taco Bell's 90s film
For the Relive The 90s film, agency Deutsch LA tapped into the beloved 90s aesthetic, which Gen Z deeply loves.
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Taco Bell is inviting fans to experience a taste of nostalgia and relive their iconic first five decades by bringing back fan-favourite menu items from the 1960s to the 2000s with the all-new Decades Menu available for a limited time.
For the Relive the 90s film, agency Deutsch LA tapped into the beloved 90s aesthetic, which Gen Z deeply loves. Taco Bell partnered with director Lillie Eiger, known for her signature blend of vivid fashion and lifestyle imagery to recreate an authentic 90s experience, complete with colourful striped booths, original posters, and food wrappers and completed with art direction that included bold, bright colours which allowed the star of the show, the Gordita Supreme to shine! The visual was rounded out by Flagpole Sitta by Harvey Danger, a signature sound that instantly transports viewers to the era.
Looking back at the memorable moments that Taco Bell was a part of helps us reflect on a time when things seemed more simple and carefree. Now, the best part is our taste buds get to be a part of this experience in time travel.
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Steelhead (In-House at Deutsch/Los Angeles)
- Director Lillie Eiger
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Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Steelhead (In-House at Deutsch/Los Angeles)
- Director Lillie Eiger
- Executive Producer Chris Kauffman
- Senior Editor Olive Lewis
- Editing/Post Production/Sound Steelhead (In-House at Deutsch/Los Angeles)
- Head of Post Production Amy Saunders
- Executive Post Producer Heather Stanic
- Senior Post Producer Dominick Guglielmo
- Motion Director Andrea Senise
- Color Apache Digital
- Head of Color Production Stefanie Schaldenbrand
- Color Producer Christina Caldwell
- Colorist Quinn Alvarez
- Audio Mixer/Sound Designer Cayce Sylvester
- Co-Chief Creative Officer Matt Ian
- Group Creative Director Stephanie Kohnen
- Associate Creative Director/Art Director Natasha Ygsi
- Associate Creative Director/Copywriter Tracy Silagi
- Senior Copywriter Cath Killedjian
- HP Diego de la Maza
- Executive Producer Paul Roy
- Senior Producer Harry Joseph
- Producer Katherine Fraser
- Associate Producer Josue Petion
- Music Director Chip Herter
- Music Supervisor Will Eichler
- Producer Ross Levine
- Flame Artist Leif Peterson
- Food Stylist Maelle de Schutter
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Steelhead (In-House at Deutsch/Los Angeles)
- Director Lillie Eiger
- Executive Producer Chris Kauffman
- Senior Editor Olive Lewis
- Editing/Post Production/Sound Steelhead (In-House at Deutsch/Los Angeles)
- Head of Post Production Amy Saunders
- Executive Post Producer Heather Stanic
- Senior Post Producer Dominick Guglielmo
- Motion Director Andrea Senise
- Color Apache Digital
- Head of Color Production Stefanie Schaldenbrand
- Color Producer Christina Caldwell
- Colorist Quinn Alvarez
- Audio Mixer/Sound Designer Cayce Sylvester
- Co-Chief Creative Officer Matt Ian
- Group Creative Director Stephanie Kohnen
- Associate Creative Director/Art Director Natasha Ygsi
- Associate Creative Director/Copywriter Tracy Silagi
- Senior Copywriter Cath Killedjian
- HP Diego de la Maza
- Executive Producer Paul Roy
- Senior Producer Harry Joseph
- Producer Katherine Fraser
- Associate Producer Josue Petion
- Music Director Chip Herter
- Music Supervisor Will Eichler
- Producer Ross Levine
- Flame Artist Leif Peterson
- Food Stylist Maelle de Schutter
“Every generation has longed to experience the youth of a previous generation. But unlike others before them, Gen Z has unlimited access to nostalgia through social media and experiences,” said Natasha Ygsi, Associate Creative Director, Art Director, Deutsch.
“Relive the Decades instantly transports viewers back to the 90s. Our production team nailed the look and feel, making it a total 90s baby paradise! Now Gen Z doesn’t have to imagine what the era feels like anymore, they get to experience it firsthand!”
“Fans have been making memories and experiencing the value that Taco Bell has to offer since the first store opened in the 1960s. “ said Tracy Silagi, Associate Creative Director, Copywriter, Deutsch.
“We tapped into some of those core memories by having them relive the decades with the return of their favorite menu items from each Taco Bell era.”
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