Relive the decades with Taco Bell's 90s film

Taco Bell is inviting fans to experience a taste of nostalgia and relive their iconic first five decades by bringing back fan-favourite menu items from the 1960s to the 2000s with the all-new Decades Menu available for a limited time.

For the Relive the 90s film, agency Deutsch tapped into the beloved 90s aesthetic, which Gen Z deeply loves. Taco Bell partnered with director Lillie Eiger, known for her signature blend of vivid fashion and lifestyle imagery to recreate an authentic 90s experience, complete with colourful striped booths, original posters, and food wrappers and completed with art direction that included bold, bright colours which allowed the star of the show, the Gordita Supreme to shine! The visual was rounded out by Flagpole Sitta by Harvey Danger, a signature sound that instantly transports viewers to the era.

Looking back at the memorable moments that Taco Bell was a part of helps us reflect on a time when things seemed more simple and carefree. Now, the best part is our taste buds get to be a part of this experience in time travel.

Taco Bell – Relive The 90s

Credits

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Agency Deutsch
Production Company Steelhead (In-House at Deutsch/Los Angeles)
Director Lillie Eiger

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Credits

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Agency Deutsch
Production Company Steelhead (In-House at Deutsch/Los Angeles)
Director Lillie Eiger
Executive Producer Chris Kauffman
Senior Editor Olive Lewis
Editing/Post Production/Sound Steelhead (In-House at Deutsch/Los Angeles)
Head of Post Production Amy Saunders
Executive Post Producer Heather Stanic

Senior Post Producer Dominick Guglielmo
Motion Director Andrea Senise
Color Apache Digital
Head of Color Production Stefanie Schaldenbrand
Color Producer Christina Caldwell
Colorist Quinn Alvarez
Audio Mixer/Sound Designer Cayce Sylvester
Co-Chief Creative Officer Matt Ian

Group Creative Director Stephanie Kohnen
Associate Creative Director/Art Director Natasha Ygsi
Associate Creative Director/Copywriter Tracy Silagi
Senior Copywriter Cath Killedjian
HP Diego de la Maza
Executive Producer Paul Roy
Senior Producer Harry Joseph
Producer Katherine Fraser

Associate Producer Josue Petion
Music Director Chip Herter
Music Supervisor Will Eichler
Producer Ross Levine
Flame Artist Leif Peterson
Food Stylist Maelle de Schutter

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“Every generation has longed to experience the youth of a previous generation. But unlike others before them, Gen Z has unlimited access to nostalgia through social media and experiences,” said Natasha Ygsi, Associate Creative Director, Art Director, Deutsch.

“Relive the Decades instantly transports viewers back to the 90s. Our production team nailed the look and feel, making it a total 90s baby paradise! Now Gen Z doesn’t have to imagine what the era feels like anymore, they get to experience it firsthand!”

“Fans have been making memories and experiencing the value that Taco Bell has to offer since the first store opened in the 1960s.“ said Tracy Silagi, Associate Creative Director, Copywriter, Deutsch.

“We tapped into some of those core memories by having them relive the decades with the return of their favorite menu items from each Taco Bell era.”