Red Lobster says we got it in latest spot
Red Lobster collaborates with Pastor Shirley Caesar to announce an unexpected Holiday menu.
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Red Lobster continues its streak of tapping into cultural conversations by challenging Americans to push past the boring holiday fare of hams, tired turkeys, and over-stuffed stuffing and go with something a little more unexpected: the Lobster and Shrimp Celebration. They are bringing this menu news to life with the help of Pastor Shirley Caesar by reimagining the gospel icon's original lyrics for the brand's new TV and social executions.
Pastor Caesar is a living legend, known for her powerful messages and an incredible gospel career that has earned her 12 Grammys. In 2015, Pastor Caesar became internet famous when a snippet of her sermon, Hold My Mule, was remixed into a social video that instantly went viral as a celebration of holiday food and is still shared widely each holiday season. Fast forward to 2023, Pastor Caesar has created a new holiday remix with Red Lobster, but instead of calling out "Greens, Beans, Potatoes, Tomatoes," Caesar now passionately calls out the delicious details in the new Red Lobster holiday menu.
Credits
powered by
- Agency Barkley/Kansas City
- Production Company Yacht Club
- Director Jake Ladehoff
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Credits
powered by
- Agency Barkley/Kansas City
- Production Company Yacht Club
- Director Jake Ladehoff
- Chief Creative Officer Katy Hornaday
- Executive Creative Director Berk Wasserman
- Creative Director Sam Bonds
- Creative Director Dana Satterwhite
- Associate Creative Director Sam Harris
- Executive Producer Laura Johnson
- Tabletop Director/DP Michael Schrom
Credits
powered by
- Agency Barkley/Kansas City
- Production Company Yacht Club
- Director Jake Ladehoff
- Chief Creative Officer Katy Hornaday
- Executive Creative Director Berk Wasserman
- Creative Director Sam Bonds
- Creative Director Dana Satterwhite
- Associate Creative Director Sam Harris
- Executive Producer Laura Johnson
- Tabletop Director/DP Michael Schrom
Agency Barkley reimagined Pastor Caesar's original lyrics and recorded the gospel legend for the brand's new TV and social executions.
The spot includes subtitled lyrics and a bouncing ball, or lobster in this case, technique so viewers can sing along to the holiday remix. The spot also calls on a visual treatment that builds off of internet culture trends using GIFs and boomerang techniques. Additionally, the holiday remix song will be featured across Red Lobster's paid and organic social channels, including a TikTok challenge where Fun Diners can sing along.
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