Red Bull marks F1's return to South Africa

Iconic Agency was tasked with creating a global statement highlighting Oracle Red Bull Racing’s support of bringing a Formula 1 event back to Africa.

The story follows F1 legend David Coulthard as he breaks into Johannesburg’s hallowed Kyalami racetrack to see if Red Bull’s RB7 car has what it takes. The four minute heist story is part action-epic, part comedy and all thrills as Coulthard gets more than he bargained for when he finally gets the car on the track.

“South Africa is such a melting pot of diversity, we also wanted to celebrate our local culture and humour,” said Andrew Kirby, Executive Creative Director, Iconic Agency.

Red Bull – Bringing Formula 1 BACK to South Africa!

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Production Company Patriot Films
Director Sam Coleman

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Credits

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Production Company Patriot Films
Director Sam Coleman
Ad Agency Iconic Agency
VFX Company 2+3 Post Productions
Post Company Refinery Post Production
Audio Post TheWorkRoom
Executive Creative Director Andrew Kirkby
Creative Director Warrick Sherrell

Creative Director Thabiso Ntuli
Executive Producer Keane Balt
Producer Lisa Auret
Producer Elly Roux
Executive Producer Zayd Halim
Producer Shannon Gloyne
Art Director Keenan McAdam
DP Werner Maritz

Offline Editor Andrew Kirkby
Online Editor Dylan Wrankmore
VFX Artist Blake Prinsloo
Colorist Kyle Stroebel
Audio Mixer Stephen Webster
Producer Jenna Lange
Talent David Coulthard

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“We turned to master storyteller Sam Coleman, whose narrative style really captures the nuances and heart of Johannesburg to create a proudly South African short film that appeals to a mainstream audience beyond motorsport. We have living legend race driver David Coulthard and also beloved South African comedian Jam Jam and national Gusheshe drifting champ Sam Sam.”

Coleman, whose work includes award-winning spots for VW, On Running and most recently Allan Gray, was instantly captivated with the project. “The script read like an action movie,” Coleman said.

“Helicopters, Formula 1 cars, a legendary F1 champion driver, but then also a healthy dose of unique South African culture and comedy all set in a city I love, Joburg. It was irresistible. Red Bull are an incredibly ambitious partner with high expectations, but equally, they are supportive and brave. They love what they do and that energy is infectious. Stepping into their world was exhilarating.”