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To showcase Ford’s bold, fun new Puma ST, the brand’s first ever performance SUV in Europe, they wanted an equally bold and exciting commercial, and like the Puma ST itself, it had to be visually thrilling whilst breaking a few rules.
As such, AMV teamed up with 2AM Director Steve Cope to show off the sporty SUV crossover’s advanced cornering abilities with the help of the aggressive winding mountain passes of Sa Calobra, Mallorca.
The 30” spot shows the Mean Green Puma ST gliding around challenging hairpins and dog legs that when viewed from above spell out PUMA ST, metaphorically reading corners.
Credits
powered by
- Agency AMV BBDO/London
- Production Company 2AM
- Director Steve Cope
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Credits
powered by
- Agency AMV BBDO/London
- Production Company 2AM
- Director Steve Cope
- Production Service Palma Pictures
- Editor Phil Currie
- VFX Supervisor Ludo Fealy
- Colorist Kai Van Beers
- VFX Producer David Keegan
- Sound Engineer James Benn
- Music Supervisor Andy Rogers
- Editor Producer Angela Hart
- Creative Director Martin Lorraine
- Copywriter Alan Wilson
- Art Director Diccon Driver
- Producer Romila Sanassy
- Executive Producer/Managing Director Nick Crabb
- Producer Chris Cable
- Line Producer Gareth Crothers
- DP August Jakobsson
- VFX Producer Ben Spalding
Show full credits
Credits powered by
Credits
powered by
- Agency AMV BBDO/London
- Production Company 2AM
- Director Steve Cope
- Production Service Palma Pictures
- Editor Phil Currie
- VFX Supervisor Ludo Fealy
- Colorist Kai Van Beers
- VFX Producer David Keegan
- Sound Engineer James Benn
- Music Supervisor Andy Rogers
- Editor Producer Angela Hart
- Creative Director Martin Lorraine
- Copywriter Alan Wilson
- Art Director Diccon Driver
- Producer Romila Sanassy
- Executive Producer/Managing Director Nick Crabb
- Producer Chris Cable
- Line Producer Gareth Crothers
- DP August Jakobsson
- VFX Producer Ben Spalding
