Commercial production company Magnetic Field announced the addition of director Randall Park to its commercial roster. 

Known for his impeccable comedic timing in front of the camera, Park carries through the same sensibility as a director, writer, actor, and producer. Recognisable for his role as the Huang family patriarch in the hit ABC sitcom Fresh Off the Boat and as Jimmy Woo in the Marvel Universe, he also co-wrote, produced, and starred in the critically acclaimed Netflix romantic comedy Always Be My Maybe with long-time collaborator Ali Wong. 

Park made his directorial debut with the indie feature Shortcomings, an adaptation of the graphic novel by Adrian Tomine that was an official selection of the 2023 Sundance Film Festival. His extensive on-set experiences inform his polished directorial approach and performance-driven storytelling. He is also the co-founder of Imminent Collision, a production company that develops comedy-forward projects from Asian American perspectives. Currently under a first look deal with Universal TV, the company has several projects set up at Amazon, Disney Plus, Max, and Universal, among others. 

“My favourite stories are character-driven, with heart and humour, showcasing those vulnerable, awkward, human sides of ourselves. I look forward to bringing that into branded content and commercial production,” said Park. “I've always been a big fan of the Russos and my pal Justin Lin, and diving into commercials at Magnetic Field feels like the right fit for the kind of ad work I’d like to pursue.”

“We are excited to bring Randall’s creative edge as a director to Magnetic Field. His film Shortcomings showcased his talent as a character-driven storyteller, and that combined with his comedic chops will translate well in commercials,” noted Magnetic Field co-founders Anthony and Joe Russo.

“Randall is immensely talented and I've been a huge fan of his work since our film school days,” shared Magnetic Field co-founder Justin Lin. “We’re currently collaborating on a project and I’m thrilled to carry that working relationship through at MF and see how his vision plays out in the commercial space.”