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Directing duo Radical Friend’s vibrant and energetic spot for soft drink Mirinda features K-pop megastar, Soobin, who kicks off an upbeat montage of drinkers.

Shot in Thailand and Vietnam, and featuring a multi-national cast and crew from the UK, USA and South Korea.

The kinetic and dynamic cinematography by Frank Mobilio and Mate Toth compliment the colourful art direction and the fantastic costume design by Colin Bach, all combining to make for a fun new campaign for the drinks brand.

Mirinda – Pass It On

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