Put on your Baby Skates with MassMutual
Tampa Bay Lightning players Steven Stamkos and Victor Hedman star in new MassMutual spot.
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Massachusetts Mutual Life Insurance Company (MassMutual) launches a new NHL campaign from its creative agency of record, Grey New York.
Titled Baby Skates, the spot features Tampa Bay Lightning duo Steven Stamkos and Victor Hedman and was developed in partnership with the NHL and NHLPA. Baby Skates highlights one of the shared values between MassMutual and the NHL, independence, through humour and satire of youth sports.
Baby Skates features Stamkos pressuring Hedman to start thinking about getting his child into youth sports early, otherwise he needs to think about how he is going to pay for college; a satirical take on youth sports and financial planning. Baby Skates is the latest spot within a larger MassMutual campaign called Uncomfortable Truths, and the overarching campaign reflects the widespread desire to help the world face the taboo, scary or awkward realities of life around personal finances. MassMutual is entering its fifth year as the Official Life Insurance and Retirement Planning Partner of the NHL.
Credits
powered by
- Agency Grey/New York
- Production Company Hungry Man
- Director Hank Perlman
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Credits
powered by
- Agency Grey/New York
- Production Company Hungry Man
- Director Hank Perlman
- Production Agency Townhouse (In-House at Grey/New York)
- Editing/Post Production Gattie and Lopez
- Color Company 3/New York
- Sound Sound Lounge
- Chief Production Officer James McPherson
- Executive Producer Kevin Grover
- Producer Lauren O'Driscoll
- Producer Jake Sharkey
- Executive Producer Meredith Bergman
- Executive Producer Caleb Dewart
- DP Adam Beckman
- Executive Producer Anna Petitti
- Editor Chuck Willis
- Social Content Editor Greg Ryan
- Audio/Sound Mark Farag
- Colorist Tim Masick
- Audio Mixer/Partner Tom Jucarone
- Art Director Cara Resnick
- Creative Director/Art Director Kevin Gentile
- Creative Director/Copywriter Mike Abell
- Executive Creative Director Joe Mongognia
- Talent Victor Hedman
- Talent Steven Stamkos
Credits
powered by
- Agency Grey/New York
- Production Company Hungry Man
- Director Hank Perlman
- Production Agency Townhouse (In-House at Grey/New York)
- Editing/Post Production Gattie and Lopez
- Color Company 3/New York
- Sound Sound Lounge
- Chief Production Officer James McPherson
- Executive Producer Kevin Grover
- Producer Lauren O'Driscoll
- Producer Jake Sharkey
- Executive Producer Meredith Bergman
- Executive Producer Caleb Dewart
- DP Adam Beckman
- Executive Producer Anna Petitti
- Editor Chuck Willis
- Social Content Editor Greg Ryan
- Audio/Sound Mark Farag
- Colorist Tim Masick
- Audio Mixer/Partner Tom Jucarone
- Art Director Cara Resnick
- Creative Director/Art Director Kevin Gentile
- Creative Director/Copywriter Mike Abell
- Executive Creative Director Joe Mongognia
- Talent Victor Hedman
- Talent Steven Stamkos
“We wanted to create a campaign that was driven by interdependency and the overall importance of financial planning,” said Joe Mongognia, Executive Creative Director at Grey.
“The relationship between Steven Samkos and Victor Hedman demonstrates that the best relationships happen on and off the ice. NHL fans mostly see the depth of the player’s interdependence in the way they play but we were able to show everyday interdependence through one player supporting the other by helping protect their child’s future.”
“Together with the NHL and NHLPA, we wanted to bring some lightheartedness around the common experiences we share as parents and connect players and fans with raising children in sports. The spot showcases Victor and Steven, two friends and players sharing this experience and reminding others of the need to plan ahead and protect those who matter most to you.” adds Jennifer Halloran, Head of Brand and Marketing at MassMutual.
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