Proper Banging new McVities campaign

London based Missing Link Films collaborated with TBWA London to create a tongue-in-cheek campaign for its client McVitie’s, which launches a new range to market, namely the V.I.Bs (Very Important Biscuits). 

The work satirises the long-held tradition of chocolate campaigns adopting silky-smooth voiceovers and up-close product shots, by contrasting this clichéd marketing overture with the rather less contrived verdict from everyday consumers that the new biscuits are, well, Properly banging!

Starting in September, the activity spans out-of-home, social and radio.