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Proper Banging new McVities campaign
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Proper Banging spot for McVities Biscuits by Alicia MacDonald and TBWA London.
London based Missing Link Films collaborated with TBWA London to create a tongue-in-cheek campaign for its client McVitie’s, which launches a new range to market, namely the V.I.Bs (Very Important Biscuits).
The work satirises the long-held tradition of chocolate campaigns adopting silky-smooth voiceovers and up-close product shots, by contrasting this clichéd marketing overture with the rather less contrived verdict from everyday consumers that the new biscuits are, well, Properly banging!
Starting in September, the activity spans out-of-home, social and radio.
Credits
View on- Agency TBWA/London
- Production Company Missing Link Films
- Director Alicia MacDonald
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Credits
View on- Agency TBWA/London
- Production Company Missing Link Films
- Director Alicia MacDonald
- Editing Work Editorial/London
- Post Production Absolute Post
- Producer Ben Link
- DP Olan Collardy
- Executive Creative Director Andy Jex
- Creative Joe Moloney
- Producer Holly Baker
- Editor Rachael Spann
- Post Producer Matt Turner
- Creative Paddy Paddison
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/London
- Production Company Missing Link Films
- Director Alicia MacDonald
- Editing Work Editorial/London
- Post Production Absolute Post
- Producer Ben Link
- DP Olan Collardy
- Executive Creative Director Andy Jex
- Creative Joe Moloney
- Producer Holly Baker
- Editor Rachael Spann
- Post Producer Matt Turner
- Creative Paddy Paddison
