Playlist: Tom Gorst

What’s the best music video you’ve seen recently and why?

Of the last year, Jack Harlow - Gang Gang Gang, directed by Eliel Ford. 

It made me view Jack Harlow as an artist through a different lens. It’s great, authentic storytelling and it immerses you in the world of the song.

What’s the first music video you remember being impressed by?

I stumbled across Jonathan Glazer’s video for UNKLE - Rabbit In Your Headlights aged around 13. 

I remember appreciating for the first time that a music video could be much more than coverage of a band performing.

And what’s your all-time favourite music video?

M.I.A. - Bad Girls directed by Romain Gavras. I love combining documentary into my work and so I love the way you get to discover an underground car culture like Tafheet (car drifting meet ups in the desert) and then marry that with a theatrical and stylish performance which has a deeper point at the heart of it. It speaks to the tourist and the purist.

What other directors/artists do you look to for inspiration?

Daniel Wolfe, Ninian Doff, AG Rojas and Vincent Haycock. I can watch their videos over and over again and find something new. They all interpret tracks in unique ways and create rich worlds for them to exist in.

What are you listening to at the moment?

According to my Spotify - Azekel, Ezra Collective, Koffee and Chloe Caillet.

What’s your favourite bit of tech, whether for professional or personal use?

I tried the apple vision pro’s recently which are insane. It might be a while until people’s viewing habits change but I think they could really shift the way we consume content.

What artist(s) would you most like to work with and why?

I’d love to work with Sasha Keable, her voice is incredible and she tells emotive stories with attitude!

How do you feel the promo industry has changed since you started in it?

As TikTok has become a major part of an artist’s success we’re seeing changes to the fabric of the format itself. It’s a fight for scrolling eyeballs and there is more of an emphasis on finding those ‘viral moments’ and creating a sense of event with the artist’s perspective at the forefront.