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What’s the best music video you’ve seen recently and why? 

I wish I had an interesting response for this, but I haven’t watched any music videos recently...

What’s the first music video you remember being impressed by?

Michael Jackson & Janet Jackson - Scream, directed by Mark Romanek.

Michael Jackson, Janet Jackson – Scream

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And what’s your all-time favourite music video? 

All of Missy Elliott’s music videos!

Missy Elliott – Work It

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What other directors/artists do you look to for inspirational? 

There are so many! But some are... Dora Maar, Frida Kahlo, Edith Piaf, Nat King Cole, Nina Simone, Erykah Badu, Patti Smith, Pina Bausch, Joni Mitchell, Etta James, and Eartha Kit.

What are you listening to at the moment?  

Bad Bunny.

What’s your favourite bit of tech, whether for professional or personal use? 

My camera and keyboard.

Gary Clark Jr – This Land

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What artist(s) would you most like to work with and why? 

Probably Kate Tempest, Tirzah, Arca, Kaytranada, Rosalia, Missy Elliot, Lizzo, Earl Sweatshirt, Earthgang, J Cole, Kendrick Lamar, Talib Kweli, Leikeli47, Koffee, Ezra Collective, Moses Sumney, Serpent with Feet, Anohni, Lafawndah, Klein, Yves tumor, Christine and the Queens, Bon Iver, Bjork, Frank Ocean, Esperanza Spalding, Nao, Ibeyi, Loyle Carner... I mean the list goes on.

How do you feel the promo industry has changed since you started in it? 

I would probably say it's more saturated. Musicians are creating more and more music videos and short content around their album releases.

Common – HER Love

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Where do you see the music video industry being in five years’ time? 

I could see more 15-60 minute films being created around music, or perhaps more interactive/experiential music videos where people can go to a museum or theatre and see music portrayed visually in an installation. 

I think audiences are craving pieces of art that they can connect with, on an emotional and tangible level. Right now there’s a lot of stuff, but not a lot of films that people can feel connected with. 

I imagine musicians will refocus their visual output to address this.  

Tell us one thing about yourself that most people won’t know…

I learned to float in the water on Jan 1st 2020!

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