Playlist: Nitram

What’s the best music video you’ve seen recently and why?

Without a doubt, RM - LOST! directed by Aube Perrie. I was completely captivated by the world and the music. It really left an impression on me. It feels really fresh and innovative in the approach. It's the perfect kind of video where the music elevates the visuals, and the visuals enhance the music. It's just magical.

What’s the first music video you remember being impressed by?

I think Fatboy Slim - Weapon Of Choice was definitely one of those I was really impressed by!

I love when things start grounded and suddenly transport you to the unexpected.

And what’s your all-time favourite music video?

Tough question... but I think Tommy Cash - Racked, directed by Anna Himma, is among one of my favourites. It’s so quirky and full of humorous touches, just the way I like it!

What other directors/artists do you look to for inspiration?

I’ve followed the work of The Daniels since the beginning and they have been a great source of inspiration for me in the approach of high concepts. For commercial work, I’m always looking forward to Perlorian Brothers’ new work, it’s so unique!

Recently I’ve been also finding a lot of creativity fuel just watching commercials from the asian and arabic market. It's full of crazy comedy concepts that are really inspiring to push boundaries.

But to get fresh ideas there’s nothing better than exploring different photographer’s work like for example Gregory Crewdson or Martin Parr that I really enjoy.

What are you listening to at the moment?

I’ve been listening to a lot of AntsLive. A great UK rapper I’ve discovered through his phenomenal music video Number One Candidate.

What’s your favourite bit of tech, whether for professional or personal use?

Maybe not so "high tech" but so useful, I’ve been a fervent user of frameset.app. I'm just in love with this tool whether it is for pitching or just getting some inspiration.