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What’s the best promo you’ve seen recently and why? 

Childish Gambino This is America.  I’m a sucker for a one-shot video but this one contained a lot of emotion and surprises.  

It meant something, while also being technically challenging and aesthetically simple.   

Childish Gambino: This Is America

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What’s the first promo you remember being impressed by?

Turn Down for What by The DANIELS.

DJ Snake & Lil Jon – Turn Down For What

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And what’s your all-time favourite music video?

I love my uncle Roman Coppola's video he did for The Strokes’ Last Nite song.  Hearing that song for the first time blew me away.  I was a teenager and felt like I finally found my music, my idols.  To top it off my uncle made a dope ass video for them!

Strokes The – Last Nite

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What other directors/artists do you look to for inspirational?

The director Mark Romanek.  

What are you listening to at the moment?

Trashy top 40 music.  

What’s your favourite bit of tech, whether for professional or personal use?

I like my iPhone camera.

What artist(s) would you most like to work with and why?

My DP Autumn Durald.  I love collaborating with her.  We have a strong level of trust. Our communication is telepathic.  I also like working with my mom Jacqui Getty on costumes— she just knows exactly what I like.  

JAY-Z: The Story of O.J.

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How do you feel the promo industry has changed since you started in it?

I’m still getting the hang of it, but I’m excited that the promo world is trying to become more daring and a little weird.  

Where do you see the music video industry being in five years’ time?

Maybe fans will be making videos for bands on their own with out the bands...

Tell us one thing about yourself that most people won’t know…

“You’re a big huge nerd” — Autumn Durald.

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