Pizza Hut serves up Newstalgia
Pizza Hut serves up Newstalgia with campaign celebrating all that fans know and love about the pizza restaurant in spot directed by Chelsea Pictures' David Gordon Green.
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Remember going to Pizza Hut as a kid? The glorious aroma of pizza enveloped you as you were led to a classic red booth decked out in a red and white checkered tablecloth under the cozy glow of a stained-glass Tiffany-style lamp. You’d score some quarters to play an arcade game as you waited for your Personal Pan Pizza, served hot in a cast iron skillet. Life was good.
Pizza Hut is bringing back all the nostalgic feels to customers with a new brand campaign that captures the concept of Newstalgia. The campaign puts a contemporary twist on celebrating all the things people love and associate with the brand – from Book It! pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas.
To help launch the campaign, Pizza Hut teamed up with new spokesperson, Craig Robinson, for a TV spot featuring the actor/comedian playing a retro PAC-MAN game while enjoying a $10 Tastemaker pizza. In a modern twist, Pizza Hut has partnered with PAC-MAN to offer a limited-edition PAC-MAN box, featuring an augmented reality version of the iconic game printed directly on the packaging that fans can play using their smartphones.
Credits
powered by
- Agency GSD&M/Austin
- Production Company Chelsea
- Director David Gordon Green
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Credits
powered by
- Agency GSD&M/Austin
- Production Company Chelsea
- Director David Gordon Green
- Group Creative Director/Copywriter Tom Hamling
- Creative Director/Copywriter Brandon Curl
- Creative Director/Art Director Dale Austin
- Executive Producer Becky Carrel
- Executive Producer Lisa Mehling
- Executive Producer Pat McGoldrick
- Senior Producer Shanah Blevins
- DP Michael Simmonds
- Production Designer Chris Spellman
- Colorist Jaime O'Bradovich
- Editor Frank Effron
- Audio Mixer/Sound Designer Jeff Malen
- VFX Artist Brad Hodgson
- Talent Craig Robinson
Credits
powered by
- Agency GSD&M/Austin
- Production Company Chelsea
- Director David Gordon Green
- Group Creative Director/Copywriter Tom Hamling
- Creative Director/Copywriter Brandon Curl
- Creative Director/Art Director Dale Austin
- Executive Producer Becky Carrel
- Executive Producer Lisa Mehling
- Executive Producer Pat McGoldrick
- Senior Producer Shanah Blevins
- DP Michael Simmonds
- Production Designer Chris Spellman
- Colorist Jaime O'Bradovich
- Editor Frank Effron
- Audio Mixer/Sound Designer Jeff Malen
- VFX Artist Brad Hodgson
- Talent Craig Robinson
Craig Robinson will be the face of Pizza Hut, and the campaign for the rest of the year. He can be seen embodying that ‘kid at heart’ and ultimate pizza lover in the new TV spot Dots, as he enjoys a $10 Tastemaker pizza while playing a vintage PAC-MAN tabletop game – just like the old days dining in at Pizza Hut.
“Everyone has their own special Pizza Hut memory - from being a BOOK IT! kid or grabbing post-game pizza with your little league buddies,” Robinson said. “Growing up in the 80s, mine was going into Pizza Hut and devouring those little PAC-MAN dots just like I did my pizza. Those arcade games in the restaurant - there was nothing better as a kid.”
“There aren’t many brands with more iconic elements than us, whether it’s the red cups, checkered tablecloths, connection to pop culture and entertainment - like PAC-MAN - or our iconic Pan Pizza,” said George Felix, Chief Marketing Officer, Pizza Hut.
“As we look to connect with a new generation of pizza lovers, we are tapping into those things that make Pizza Hut great in a modern and relevant way.”
The PAC-MAN box, AR game and TV spot are just the beginning. Throughout the year, Pizza Hut will be fueling pizza lovers with new innovation, bringing back iconic pizzas and tapping into entertainment and pop culture in new and unexpected ways.
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