PG&E is on the frontlines for us all
New campaign from Agency VB+P with spots directed by Charlie Mysak through BYT.
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Agency VB+P has been named Agency of Record by Pacific Gas and Electric Company (PG&E), marking a return to working together after previously partnering from 2004 to 2012.
PG&E provides natural gas and electricity across a 70,000-square-mile service area, serving more than 16 million people from Eureka to Bakersfield and from the Pacific Ocean to the Sierra Nevada. The company delivers electricity to more than 4.9 million customers and natural gas to more than 3.9 million, including schools, hospitals, high-tech companies, and military facilities.
The renewed collaboration launches with On the Frontlines for Us All, a US statewide campaign featuring real PG&E employees, from field crews to engineers, serving communities across Northern and Central California.
The work includes :30 and :15 spots, as well as a social-first series offering a behind-the-scenes look at the people delivering energy every day. VB+P will lead brand strategy, creative development, and integrated media alongside Supply.
