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In order to promote the new Old Spice Red Reserve, P&G tells the story of a man facing a dilemma: is the new fragrance a deodorant or a perfume?
Created by Wieden+Kennedy São Paulo and directed by Paranoid's Luis Mermet, the production is reminiscent of perfume commercials and shows that the new Red Reserve line is so superior and unprecedented that part of your mind will think it is a perfume, while another part will think it is a deodorant.
The campaign's assets will be released on the Old Spice social media accounts (Instagram, YouTube, Facebook etc.) in Latin American countries.
Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Paranoid/Brazil
- Director Luis Mermet
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Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Paranoid/Brazil
- Director Luis Mermet
- Executive Creative Director Eduardo Lima
- Executive Creative Director Renato Simoes
- Executive Creative Director Felipe Ribeiro
- Creative Director Felipe Paiva
- Creative Director Jose Ferraz
- Creative Director Rafael Melo
- Art Director Gustavo Henrique Silva
- Art Director Mari Cavalcante
- Executive Producer Marcel Weckx
- Executive Producer Gabriela Hahn
- Executive Producer Luiz Armesto
- Post Company Invisible Works/Sao Paulo
- Color Company Bleach Post/Brazil
- Sound Design Satelite Audio
- Music Director Kito Siqueira
- Music Director Roberto Coelho
- Music Director Hurso Ambrifi
- Music Producer Mike Vlcek
- Music Producer Charly Coombes
- Sound Designer/Audio Mixer Carla Cornea
- Sound Designer/Audio Mixer Ian Sierra
- Sound Designer/Audio Mixer Vithor Moraes
- Sound Designer/Audio Mixer Renan Marques
- Sound Designer/Audio Mixer Arthur Dossa
- Copywriter Matheus Sanches
- DP Pepe Mendes
- Editor Ivan Kanter Goldman
- Post Producer Carol Fernandes
- Music Producer Thiago Colli
- Music Producer Koitty
Show full credits
Credits powered by
Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Paranoid/Brazil
- Director Luis Mermet
- Executive Creative Director Eduardo Lima
- Executive Creative Director Renato Simoes
- Executive Creative Director Felipe Ribeiro
- Creative Director Felipe Paiva
- Creative Director Jose Ferraz
- Creative Director Rafael Melo
- Art Director Gustavo Henrique Silva
- Art Director Mari Cavalcante
- Executive Producer Marcel Weckx
- Executive Producer Gabriela Hahn
- Executive Producer Luiz Armesto
- Post Company Invisible Works/Sao Paulo
- Color Company Bleach Post/Brazil
- Sound Design Satelite Audio
- Music Director Kito Siqueira
- Music Director Roberto Coelho
- Music Director Hurso Ambrifi
- Music Producer Mike Vlcek
- Music Producer Charly Coombes
- Sound Designer/Audio Mixer Carla Cornea
- Sound Designer/Audio Mixer Ian Sierra
- Sound Designer/Audio Mixer Vithor Moraes
- Sound Designer/Audio Mixer Renan Marques
- Sound Designer/Audio Mixer Arthur Dossa
- Copywriter Matheus Sanches
- DP Pepe Mendes
- Editor Ivan Kanter Goldman
- Post Producer Carol Fernandes
- Music Producer Thiago Colli
- Music Producer Koitty
