Pedro Pascal solves fake crimes for Merge Mansion

Launched in 2020, mobile game Merge Mansion now has more than two million active users and 40 million downloads. In other words, it is a smash hit. 

So how does the Helsinki-based developer Metacore behind the game tease the next update for the game? With a fake crime campaign starring Hollywood’s leading man Pedro Pascal. 

In the new spot, Pascal plays a detective investigating secrets in the Boulton family known from the game. The campaign is directed by Martin Werner, produced by Bacon and made with Reaktor, and blends cinematic quality with subtle humour. 

“This campaign has been a dream project for me. Getting the opportunity to translate the Merge Mansion game into a mockumentary short gave my production company Bacon and me the opportunity to flex all our filmic muscles,” says Martin Werner. “Being able to structure everything around a world class actor like Pascal took the concept to a higher level and although Pascal is playing a fictional character here, the legacy of his previous work felt like it combined perfectly with our take on the Merge Mansion universe. I am truly proud of what we have been able to put together, it required sheer precision and teamwork from the entire crew who all performed to the highest level from start to finish.” 

The campaign was shot in Lisbon and continues the mysterious tonality of the mobile title, this time with some added star power from the star of The Last of Us and The Mandalorian. “Merge Mansion has created a fascinating story centered around family drama filled with mystery and secrets that has captivated fans all around the world through their entertaining and unpredictable video campaigns,” says Pedro Pascal.