​Patrón​ and MullenLowe remake a classic

Patrón Tequila, the world's number one ultra-premium tequila, is announcing a powerful new campaign that proves, when masterfully combined, a few natural elements can create perfection. 

Inspired by the traditional, handcrafted Patrón process that takes only natural ingredients through a time-honoured production method to create the finest tequila in the world, this campaign features three unique voices singing a 'simple yet perfect' a cappella version of the ballad, Gracias a la Vida.

Award-winning singer-songwriter Jessie Reyez, Grammy-nominated Amber Mark and genre-bending singer-songwriter and multi-instrumentalist Fousheé honour this Grammy Hall of Fame song, one of the most beloved Latin American songs in history, which like Patrón celebrates the beauty and perfection of simplicity. Gracias a la Vida is a positive, moving, and grateful tribute to all that life gives us, including elements of nature and the senses we have to enjoy them, a fitting parallel to Patrón Tequila, which is made from natural ingredients, masterfully combined, to create tequila perfection.